News

Target tees off… again

Following our own golf day for WellChild back in June, our Chairman Colin Spencer and Account Director Toby Aiken took to the course again to support WellChild’s own Mark Foster Golf Day. Held annually at The Shire, London, on the only course in the UK designed by the legend Seve Ballesteros, Colin and I were...

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Target Chronicles part five: Now

Commitment and ambition   And so here we are in 2017, celebrating 40 years with a great team that’s firmly facing forward. Target is growing, recording solid profits and embracing a bright future in an ever-changing marketplace. It’s certainly a very different agency to the one Patrick Wood started back in 1977, now concentrating on...

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Target Chronicles part three: 20 years ago

Investment expands Cheltenham’s creative scene.   In this, the third of my articles looking back at the history of Target, we arrive at 1997, when direct marketing was gaining in popularity and the postman was weighed down with sacks of direct mailshots. Back in the 1990s, direct marketing (DM) became a very important mode of...

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Growth through innovation

In the second of a series of blogs leading up to Target’s 40th birthday on 1 September our Chairman, Colin Spencer, takes a look at 1987 and how things had changed in ten years.   By the late 1980s Margaret Thatcher’s pro-business Conservative government had led to a much improved economic situation; although it could...

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The agency that began with belief

In the first of a series of blogs leading up to Target’s 40th birthday on 1 September our Chairman, Colin Spencer, takes a look at key moments in the past decades.   Target is celebrating its 40th anniversary in 2017 and as I have been with the business for 23 of those years, I thought...

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Target tees off to raise money for WellChild

Drumroll please…we have raised more than £6,000 for WellChild at our charity golf day! You may have noticed our excited buzz on social media and our website around our charity golf day, which was held on 15 June at Brickhampton Golf Complex as part of our 40th anniversary celebrations. The day was a great success,...

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Team work makes the dream work

As an exciting summer of sport draws to a close, one which has albeit been dogged by tales of widespread doping and corruption, I’ve been reflecting on the importance of team work. Two particular examples stand out to me; the England Rugby team winning their first ever series in Australia and Team GB surpassing their...

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World Cup 1966

As a long-standing supporter of the England football team, I was privileged to be at Wembley last weekend to watch the World Cup Live ’66 event, organised by the BBC as part of the 50th anniversary celebrations of England winning the World Cup. The show re-lived the Final minute-by-minute through music, culture, history and sport....

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A student’s insight into PR

For youngsters deciding their career paths, work experience can offer incredibly valuable insights into a particular industry. At Target we regularly offer short-term work experience placements which afford young people the opportunity to get a taste of PR and develop essential skills. As well as being valuable to those taking on a work experience role,...

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Then and now; 20 years at Target

It’s hard to believe but today, 5 September, I have completed 20 years at Target. Where did all that time go? There have been lots of ups and downs, but never a dull moment! When I look back to September 1994, it’s amazing how different things were then. • John Major was Prime Minister. •...

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Finance: It’s not like it used to be

I was reminiscing with a client recently about how different it used to be trying to raise finance from the bank, prior to the credit crunch. Just over ten years ago our business moved office and had a lot of expenditure upgrading the premises, which put a strain on our cashflow. To help tide us...

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Is UK plc really on the road to recovery?

It may have been a long time coming but the latest economic indicators certainly suggest that there are genuine green shoots and the start of a recovery. We have seen GDP grow in the first two quarters of 2013, reduced unemployment, rising house prices, increased new car sales and even a sense of optimism replacing...

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All Roads Lead to Cheltenham

This week Cheltenham will be staging one of the UK’s premier sporting events as the 2013 National Hunt Festival is staged at Prestbury Park, featuring four days of top class racing. Racing is a great passion of mine, so I’d like to share some fantastic facts, followed by a few nags that may be worth...

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The resolve to succeed

As we approach the end of the first month of 2013 there has been a lot of negativity in the media – with the prospect of a triple-dip recession, well known brands such as Jessops, HMV and Blockbusters failing to cope with the changes in technology, and the snow causing havoc for businesses. It’s been...

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Ice Bucket Challenge blows hot and cold

It’s been a phenomenal few weeks for the US-based charity ALS Association and its UK counterpart MND Association. But what can marketers learn from the #IceBucketChallenge? Working tirelessly to support those suffering with motor neurone disease, funding research into treatments and working towards a future cure, the teams at ALSA and MNDA must be giddy...

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