EACH
Target works with East Anglia's Children's Hospices (EACH) to produce their direct mail strategy, and run their annual individual fundraising campaigns.
Through highly targeted direct mail we have achieved some excellent results.
The campaigns needed to communicate a good solid message, without looking as though they cost the earth to design and produce.
The Christmas acquisition campaign achieved a response rate of 2.28% and the Donor campaign generated an overall return on investment of £5.77 for every pound spent.
