Gilesports
In the ten years of working with Gilesports we've seen the number of stores rise by 60% to over 90.
Meanwhile sportswear itself has started to move out of the gym scene and into the social scene. Nowadays, dressing up in Nike, Adidas and Quicksilver means you are just as likely to be heading down the pub!
Image is everything in this market and the increased footfall and basket size is as much about brand positioning as it is about price. Creating that brand means talking to the fashion wise youth in their language, without patronising them or committing the ultimate sin - 'trying too hard' to be cool! The POS and instore promotions all have 'attitude' creating theatre and drama at key moments in the calendar.
