Pentel
Write on!
Pentel is one of the world's leading pen and stationery brands. With relatively small budgets we have to make a big impact through original and relevant advertising in the national press. The New Energel pen was launched with strip ads - eye catching, page-dominating space - where the pen itself illustrated the benefits e.g dry in no time with clothes on a washing line. The theme for Micro correct was badly misspelt words that need correcting. Energel 2 advertising proclaimed you too can gain 100% in exams and look more attractive by using a Pentel pen. Not.
