

In-house magazines are worthy, wordy and dull, right? Wrong. Tasked to create a magazine for 5,000 senior managers based at over 1,000 locations, working on 30 different brands we created 'The View'. With a glossy consumer look and feel, each issue has a mix of interesting news stories, interviews and in-depth features. Target write and design the magazine as well as commissioning original illustrations and photography. The result is that demand for copies increases with every issue.