Experience

Because we get under the skin of every client, we've built up a substantial bank of knowledge in a range of sectors.

This diversity helps us to maintain a fresh approach for each client, applying our communications expertise to see your organisation's requirements from a new perspective.

We work locally, regionally and nationally.

Consumer/ Business/ Trade/ Community/ Press Office/ Events/

Consumer

Specsavers

Target has worked with Specsavers since 2002, proposing and implementing PR programmes for some 130 Specsavers stores across three regions (from Somerset to Lincolnshire).

Communication with the stores involves providing guidance about what events and stories will result in great coverage, as well as helping out when any tricky issues arise. A good flow of information, and strong relationships with regional and local media, results in a regular stream of stories generating positive coverage.

Specsavers

Consumer

SLG Beauty

Beauty brand design and manufacturing experts, SLG Beauty, are the creators of high fashion beauty brands.

Handling their consumer, corporate, and trade media relations, Target regularly gains coverage for its brands which range from bath and body products to beauty accessories in women's consumer, national, regional and online media.

SLG Beauty

Consumer

Avon

Target has worked on projects for Avon’s Breast Cancer Crusade campaign for several years. “Kiss goodbye to breast cancer" was the message of a national viral and email campaign fronted by Edith Bowman, Radio 1 DJ, featuring breast cancer survivors keen to raise awareness that one in nine women in the UK will be affected at some time in their lives.

Target devised and produced the film and emailer, asking women to forward the link to nine other women and spread the message.

Avon

Consumer

Brecon Carreg

Target devised awareness-raising campaigns for Brecon Carreg natural mineral water, including ‘Dare to Go Bare’. Welsh singer and natural beauty Cerys Matthews launched the campaign, encouraging women to embrace their natural beauty, and culminating in a sponsored make-up free fundraising day for the British Skin Foundation.

Coverage included interviews with Cerys Matthews in women's magazines, driving readers to register at a website developed by Target and take part in the day.

Brecon Carreg

Consumer

Westonbirt Arboretum

Keen for more visitors, Westonbirt Arboretum asked Target to make it 'famous' for spring colour. Blending high fashion with nature, Target launched the ‘Spring Collection’ featuring a dress designed by an Oxford fashion student, made from the blooms and foliage found at the Arboretum.

Spectacular photography helped to secure national, online, regional and local media coverage and featured in the marketing campaign’s door drop postcard, e-newsletter and Arboretum website, winning a Gold Award at the CIPR PRide Awards in 2009.

Westonbirt Arboretum

Business

E.ON

Target designed a campaign to raise the profile of E.ON as an energy supplier to businesses. The search for 'Britain's Most Energetic Boss’ rewarded a boss’s ‘positive energy’ and commitment to making the workplace and local community a happy, positive place to be.

This successful competition ran for four years, generating hundreds of local and national items of radio and newspaper coverage, including BBC Working Lunch and Radio Five Live.

E.ON

Business

Powergen

Target took Powergen’s energy efficiency message directly to businesses by creating 'Switch Off at Lunchtime' - a roadshow encouraging workers to switch off their office equipment and get outside for space hopper races.

The campaign generated massive media coverage with 4.25 million opportunities to see/hear in two weeks. Target later developed the idea; the 'E.ON Energy Oasis' which rewarded workers with VIP access to an oasis of calm (and free head massages), in return for energy saving pledges.

Powergen

Business

Amano UK

Time and attendance specialists Amano set up a UK base in 2010 and asked Target to build their reputation as experts. Within 12 months of opening for UK business, Amano was regularly being asked for comment from key journals read by their target audience of HR professionals, business managers and manufacturers.

Target set up and runs this proactive press office function, building media relationships, writing features and creating opportunities for dialogue.

Amano UK

Business

Gloucester Works

Target was appointed in 2008 to launch Gloucester Works, an employment and skills programme to help locals benefit from Gloucester's regeneration. This unique programme marries the needs of employers with training for jobseekers, placing almost 1,000 people in work in three years, despite the recession.

Working closely with Gloucestershire First, Target developed the marketing strategy and manages all marketing communications including PR, sharing stories of businesses working together for a more prosperous city.

Gloucester Works

Trade

Adey

Ranked seventh in the Sunday Times Profit Track 100 in 2011, ADEY Professional Heating Solutions is market leader of the sector it created: magnetic filtration for the heating industry.

Keen to maintain its profile in an increasingly competitive field, ADEY asked Target to run its press office. Building on strong relationships with key editors, Target holds press meetings, writes features and develops news opportunities to maximise editorial exposure. Target more than doubled ADEY’s return on investment in the first six months.

Adey

Trade

Saint- Gobain Ecophon

Since 2008, leading manufacturer of environmentally-friendly acoustic ceilings, Ecophon, has tasked Target with profile-raising activity aimed at education, healthcare, and office sectors.

A key objective is to position Ecophon as the lead commentator for the room acoustic industry in the core media such as the architectural, construction, public sector and building trade press. Target provides a full press office function, issuing press releases and placing case studies to showcase the company's work and expertise.

Saint- Gobain Ecophon

Trade

Jewson

Target created a campaign to differentiate Jewson in a price-driven marketplace by championing a key industry issue, the skills shortage, while supporting its core customer base often maligned in the media as 'builders from hell'.

Partnering the Daily Mirror, the national search for 'Builders from Heaven', incorporating several regional heats, created extensive media opportunities. Winning Gold in the CIPR Pride Awards, 82% of coverage included 2+ key messages, the equivalent advertising value (EAV) was £240k and 28 million total reach.

Jewson

Trade

Saint-Gobain

For four years Target produced the bi-annual magazine ‘The View’ for Saint-Gobain senior management. The team performed interviews, drafted material and undertook the design, imagery, artwork, print and distribution.

The 32 page magazine was distributed across all Saint-Gobain companies – including Jewson, Saint-Gobain Glass, British Gypsum and Graham. Lisa Benbow, Head of Communications for Saint-Gobain said: “Target Public Relations has been instrumental in developing The View into one of Saint-Gobain’s core internal communications channels in the UK and Ireland.”

Saint Gobain

Community

First Great Western (FGW)

Target supported First Great Western’s in-house press team, devising creative campaigns to generate positive media coverage and engage with customers and the community. Train Trax explored the musicality of rail travel.

Teenagers from Bristol charity 'The Basement Studio' created music inspired by travel on FGW trains, then performed at the Cheltenham Music Festival. CDs were sent to regional, rail and charity trade press, resulting in interviews with FGW on four local radio stations and coverage in key regional dailies.

First Great Western

Community

Gloucester Works

Target was appointed in 2008 to launch Gloucester Works, an employment and skills programme to help locals benefit from Gloucester's regeneration. This unique programme marries the needs of employers with training for jobseekers, placing almost 1,000 people in work in three years, despite the recession.

Working closely with Gloucestershire First, Target developed the marketing strategy and manages all marketing communications including PR, sharing stories of businesses working together for a more prosperous city.

Gloucester Works

Press Office

The British Equestrian
Federation (BEF)

The BEF’s objectives are to increase participation in equestrianism from grass roots to elite performance, and since 2007 Target has been helping to raise the profile of the sport through an effective media relations programme.

Alongside day to day press office activity the team also supports the World Class Programme – communicating the achievements of the nation’s top equestrian athletes. The team has also worked with a number of the BEF’s member bodies, including the Riding for the Disabled Association (RDA) and British Vaulting.

The British Equestrian Federation

Press Office

Saint- Gobain Ecophon

Since 2008, leading manufacturer of environmentally-friendly acoustic ceilings, Ecophon, has tasked Target with profile-raising activity aimed at education, healthcare, and office sectors.

A key objective is to position Ecophon as the lead commentator for the room acoustic industry in the core media such as the architectural, construction, public sector and building trade press. Target provides a full press office function, issuing press releases and placing case studies to showcase the company's work and expertise.

Saint-Gobain Ecophon

Press Office

ADEY

Ranked 11 in the Sunday Times Virgin Fast Track 100 in 2010, ADEY Professional Heating Solutions is market leader of the sector it created: magnetic filtration for the heating industry.

Keen to maintain profile in an increasingly competitive field, ADEY asked Target to run its press office. Building on strong relationships with key editors, Target holds press meetings, writes features and develops news opportunities to maximise editorial exposure. Target more than doubled ADEY’s return on investment in the first six months.

Adey

Press Office

SLG Beauty

Beauty brand design and manufacturing experts, SLG Beauty, are the creators of high fashion beauty brands.

Handling their consumer, corporate, and trade media relations, Target regularly gains coverage for its brands which range from bath and body products to beauty accessories in women's consumer, national, regional and online media.

SLG Beauty

Events

Brandon Trust

Bristol-based charity Brandon Trust helps people with learning disabilities to live the lives they choose. Target devised the ‘Making a Mark’ campaign to encourage public support and break down barriers. Starting with a roadshow, people were invited to ‘make a mark’ in support of those with learning disabilities.

For a small donation, kids and adults painted designs on t-shirts or cotton shopping bags. Celebs got involved too – Jo Brand and Stephen Fry left their unique marks on bags that were auctioned for the charity.

Brandon House

Events

Ellenborough Park

The restoration of Cheltenham’s only five star hotel, Ellenborough Park, was a massive undertaking, so its completion was a notable achievement. To help say thank you to those who had worked on this monumental project a celebratory cocktail party was planned with Target selected as event managers.

From creating the guest list and issuing invitations, to managing the presentations and sourcing flame torches, alongside overseeing activities at the event, Target supported the newly appointed Hotel team in celebrating its opening for business.

Ellenborough Park