News

Target Chronicles part three: 20 years ago

Investment expands Cheltenham’s creative scene.   In this, the third of my articles looking back at the history of Target, we arrive at 1997, when direct marketing was gaining in popularity and the postman was weighed down with sacks of direct mailshots. Back in the 1990s, direct marketing (DM) became a very important mode of...

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Finalist in Gloucestershire Business Awards

Hot-on-the-heels of our recent shortlisting for two PR awards, Target has been named as a finalist for Best Small Business in the Gloucestershire Business Awards 2017. Making it to the final three in this category feels like a huge accomplishment; we know how many extraordinary businesses there are in the county. It’s rare for us...

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Growth through innovation

In the second of a series of blogs leading up to Target’s 40th birthday on 1 September our Chairman, Colin Spencer, takes a look at 1987 and how things had changed in ten years.   By the late 1980s Margaret Thatcher’s pro-business Conservative government had led to a much improved economic situation; although it could...

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The agency that began with belief

In the first of a series of blogs leading up to Target’s 40th birthday on 1 September our Chairman, Colin Spencer, takes a look at key moments in the past decades.   Target is celebrating its 40th anniversary in 2017 and as I have been with the business for 23 of those years, I thought...

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Double award shortlist success

We had cause to break open the bubbly and celebrate recently after being shortlisted in two Chartered Institute of Public Relations (CIPR) PRide Award categories.   The news that we’d been named as a finalist for our work with leadership development and strategy specialists QuoLux was greeted with much jubilation in the office! We submitted...

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We’re hiring!

We are looking for a smart, energetic and creative account executive to join our team. Ideally, you’ll already have some PR / communications experience under your belt, but we’re open to hearing from recent graduates too, or those with relevant qualifications. Email us at info@targetgroup.co.uk if you’d like some more information, or simply send your...

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Target launches competition for start-ups

Our CEO Sarah Bryars explains why Target is celebrating its anniversary by helping a young business.   Turning 40 is a milestone. So, the fact that we’re reaching our special birthday in the best shape we’ve been in for a decade, feeling confident and proud of all that the Target team has achieved, is worth...

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Target tees off to raise money for WellChild

Drumroll please…we have raised more than £6,000 for WellChild at our charity golf day! You may have noticed our excited buzz on social media and our website around our charity golf day, which was held on 15 June at Brickhampton Golf Complex as part of our 40th anniversary celebrations. The day was a great success,...

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Behind the scenes: my experience with Target PR

Upon starting work experience placements in PR this year, I came to the dawning realisation that I am effectively a mindless consumer. Like most people, I’ve always presumed that everything I read in newspapers or online media outlets was written by journalists. Of course, I now know that this is the sign of a job...

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Shhhh…. Silent auction bids are open!

Target’s charity golf day is fast approaching, and we’ve had several very generous donations for our evening auction. On the night, we’ll have a live auction with higher value items and a ‘regal raffle’ of goodies. But to get the ball rolling and open up the fun (and fundraising) to those who can’t join us...

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PR and Marketing are the same, right? Wrong!

I always thought PR and Marketing pretty much did the same thing. Well, this was my view before I came to Target anyway. This placement is helping me to separate the two and uncover the mystery that is PR. Although it is only a week placement, I’ve already learnt that, yes, they do blur the...

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Who ordered the Filet-o-Fish?

In communications, the approval process for any kind of content development should always be robust and thorough. But what happens when something everyone thought was a good idea turns out to be a bad idea as soon as it’s released out into the wider world? This is seemingly what happened to McDonald’s last week with...

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Prioritise mental health for business success

Mental health is something we all have and it’s extremely important we look after it. Thanks to some high profile media coverage, perhaps most notably and certainly most recently, from three members of the Royal Family, it’s being pushed up the news agenda. This week has marked Mental Health Awareness Week, helping to bring the...

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Debunking PR myths and misconceptions

  Only celebs need PR Yes, celebs certainly need PR… but do you know who else needs PR? Start-ups, SMEs, not-for-profits, huge corporations, universities and financial institutions. Every brand has a story to tell and the best vehicle to do this through is public relations. Every time you hear a radio interview, read a newspaper...

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Driving forward the fundraising

Continuing our support for WellChild as charity partner for our 40th anniversary year, Target is hosting a charity golf day at Brickhampton Golf Complex in Churchdown, Gloucester, on Thursday 15 June. We are inviting team entries for anyone interested in taking part and doing their bit for charity. With bacon rolls and coffee on arrival,...

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Communicating Innovation

  Last week I attended a network group organised by a client, BPE Solicitors. The latest in a series called RePLY, the events celebrate the innovative businesses in and around Stroud’s Five Valleys. The host for this event was Electroflight Ltd, a British company formed by a group of entrepreneurs with the joint dream of...

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A step in the right direction: My experience with Target

April means one thing in the world of a third-year under graduate and that is deadlines, deadlines, oh and another deadline. Alongside trying to confidently answer those deadly three words… “So, what’s next?”   Those three words have the capability of tearing apart even the thickest of skins, and one that has the ability to...

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Selling shared stories: PR in the cultural and heritage sector

  One of my passions is history, and as a graduate I cut my teeth in PR and comms with an internship at one of the UK’s largest conservationists and membership organisations: the National Trust.   This was at the point when the Trust was undergoing a drive to shake off the stuffy, retirement-age image...

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The other end of the news desk: my PR placement experience

When I was 17 and in college, my personal tutor thought it would be wise for me to consider a career in PR and marketing. Fast forward five years and three quarters of a journalism degree later, and I realise she might have been right. At Target, I’ve been involved in meetings, sat in on...

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Bringing home the bacon

To kick off our 40th anniversary charity partnership with WellChild, we thought we’d give businesses in Cheltenham the chance to start their day with a delicious bacon roll. It meant an early start as we had orders for more than 220 rolls – all to be delivered before 10am. But that was fine – it...

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