News

Local media landscape: decline or opportunity?

This month, we have seen changes in Target’s local paper, the Gloucestershire Echo and their sister publication, the Citizen, with a roll back to become a weekly publication and a shift in focus towards their digital platform.   It has been an unsettling time for local papers and their reporters over the last decade. The...

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Experienced help for start-up firm

Competition winner announced     We are delighted to reveal the winner of our competition for young SMEs as innovative engineering consultancy, Rockatek.   Launched as part of Target’s 40th anniversary celebrations, the competition was designed to help newly established smaller businesses located within a 50-mile radius. Entrants were asked why their business deserved to...

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Target tees off… again

Following our own golf day for WellChild back in June, our Chairman Colin Spencer and Account Director Toby Aiken took to the course again to support WellChild’s own Mark Foster Golf Day. Held annually at The Shire, London, on the only course in the UK designed by the legend Seve Ballesteros, Colin and I were...

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Bringing birthday sparkles (virtually)

It finally arrived!   Target celebrated its 40th birthday on Friday 1 September, marking the date that the business was registered by founder Patrick Wood in 1977.   But how to celebrate this? We initially put our heads together to come up with something that really embodied the spirit of Target: creative, stand-out, forward-thinking and...

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Target Chronicles part five: Now

Commitment and ambition   And so here we are in 2017, celebrating 40 years with a great team that’s firmly facing forward. Target is growing, recording solid profits and embracing a bright future in an ever-changing marketplace. It’s certainly a very different agency to the one Patrick Wood started back in 1977, now concentrating on...

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Target Chronicles part four: 10 years ago

The highs and lows that breed resilience In this article, I am looking at the decade from 1997 to 2007, by which time the optimism of the previous decade had been given a good kicking. After 1997 things had continued to go pretty well for a while with returns from the TDA investment increasing and...

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Target Chronicles part three: 20 years ago

Investment expands Cheltenham’s creative scene.   In this, the third of my articles looking back at the history of Target, we arrive at 1997, when direct marketing was gaining in popularity and the postman was weighed down with sacks of direct mailshots. Back in the 1990s, direct marketing (DM) became a very important mode of...

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Finalist in Gloucestershire Business Awards

Hot-on-the-heels of our recent shortlisting for two PR awards, Target has been named as a finalist for Best Small Business in the Gloucestershire Business Awards 2017. Making it to the final three in this category feels like a huge accomplishment; we know how many extraordinary businesses there are in the county. It’s rare for us...

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Growth through innovation

In the second of a series of blogs leading up to Target’s 40th birthday on 1 September our Chairman, Colin Spencer, takes a look at 1987 and how things had changed in ten years.   By the late 1980s Margaret Thatcher’s pro-business Conservative government had led to a much improved economic situation; although it could...

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The agency that began with belief

In the first of a series of blogs leading up to Target’s 40th birthday on 1 September our Chairman, Colin Spencer, takes a look at key moments in the past decades.   Target is celebrating its 40th anniversary in 2017 and as I have been with the business for 23 of those years, I thought...

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Double award shortlist success

We had cause to break open the bubbly and celebrate recently after being shortlisted in two Chartered Institute of Public Relations (CIPR) PRide Award categories.   The news that we’d been named as a finalist for our work with leadership development and strategy specialists QuoLux was greeted with much jubilation in the office! We submitted...

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We’re hiring!

We are looking for a smart, energetic and creative account executive to join our team. Ideally, you’ll already have some PR / communications experience under your belt, but we’re open to hearing from recent graduates too, or those with relevant qualifications. Email us at info@targetgroup.co.uk if you’d like some more information, or simply send your...

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Target launches competition for start-ups

Our CEO Sarah Bryars explains why Target is celebrating its anniversary by helping a young business.   Turning 40 is a milestone. So, the fact that we’re reaching our special birthday in the best shape we’ve been in for a decade, feeling confident and proud of all that the Target team has achieved, is worth...

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Target tees off to raise money for WellChild

Drumroll please…we have raised more than £6,000 for WellChild at our charity golf day! You may have noticed our excited buzz on social media and our website around our charity golf day, which was held on 15 June at Brickhampton Golf Complex as part of our 40th anniversary celebrations. The day was a great success,...

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Behind the scenes: my experience with Target PR

Upon starting work experience placements in PR this year, I came to the dawning realisation that I am effectively a mindless consumer. Like most people, I’ve always presumed that everything I read in newspapers or online media outlets was written by journalists. Of course, I now know that this is the sign of a job...

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Shhhh…. Silent auction bids are open!

Target’s charity golf day is fast approaching, and we’ve had several very generous donations for our evening auction. On the night, we’ll have a live auction with higher value items and a ‘regal raffle’ of goodies. But to get the ball rolling and open up the fun (and fundraising) to those who can’t join us...

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PR and Marketing are the same, right? Wrong!

I always thought PR and Marketing pretty much did the same thing. Well, this was my view before I came to Target anyway. This placement is helping me to separate the two and uncover the mystery that is PR. Although it is only a week placement, I’ve already learnt that, yes, they do blur the...

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Who ordered the Filet-o-Fish?

In communications, the approval process for any kind of content development should always be robust and thorough. But what happens when something everyone thought was a good idea turns out to be a bad idea as soon as it’s released out into the wider world? This is seemingly what happened to McDonald’s last week with...

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Prioritise mental health for business success

Mental health is something we all have and it’s extremely important we look after it. Thanks to some high profile media coverage, perhaps most notably and certainly most recently, from three members of the Royal Family, it’s being pushed up the news agenda. This week has marked Mental Health Awareness Week, helping to bring the...

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Debunking PR myths and misconceptions

  Only celebs need PR Yes, celebs certainly need PR… but do you know who else needs PR? Start-ups, SMEs, not-for-profits, huge corporations, universities and financial institutions. Every brand has a story to tell and the best vehicle to do this through is public relations. Every time you hear a radio interview, read a newspaper...

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