News

Target tees off to raise money for WellChild

Drumroll please…we have raised more than £6,000 for WellChild at our charity golf day! You may have noticed our excited buzz on social media and our website around our charity golf day, which was held on 15 June at Brickhampton Golf Complex as part of our 40th anniversary celebrations. The day was a great success,...

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Behind the scenes: my experience with Target PR

Upon starting work experience placements in PR this year, I came to the dawning realisation that I am effectively a mindless consumer. Like most people, I’ve always presumed that everything I read in newspapers or online media outlets was written by journalists. Of course, I now know that this is the sign of a job...

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Shhhh…. Silent auction bids are open!

Target’s charity golf day is fast approaching, and we’ve had several very generous donations for our evening auction. On the night, we’ll have a live auction with higher value items and a ‘regal raffle’ of goodies. But to get the ball rolling and open up the fun (and fundraising) to those who can’t join us...

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PR and Marketing are the same, right? Wrong!

I always thought PR and Marketing pretty much did the same thing. Well, this was my view before I came to Target anyway. This placement is helping me to separate the two and uncover the mystery that is PR. Although it is only a week placement, I’ve already learnt that, yes, they do blur the...

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Who ordered the Filet-o-Fish?

In communications, the approval process for any kind of content development should always be robust and thorough. But what happens when something everyone thought was a good idea turns out to be a bad idea as soon as it’s released out into the wider world? This is seemingly what happened to McDonald’s last week with...

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Prioritise mental health for business success

Mental health is something we all have and it’s extremely important we look after it. Thanks to some high profile media coverage, perhaps most notably and certainly most recently, from three members of the Royal Family, it’s being pushed up the news agenda. This week has marked Mental Health Awareness Week, helping to bring the...

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Debunking PR myths and misconceptions

  Only celebs need PR Yes, celebs certainly need PR… but do you know who else needs PR? Start-ups, SMEs, not-for-profits, huge corporations, universities and financial institutions. Every brand has a story to tell and the best vehicle to do this through is public relations. Every time you hear a radio interview, read a newspaper...

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Driving forward the fundraising

Continuing our support for WellChild as charity partner for our 40th anniversary year, Target is hosting a charity golf day at Brickhampton Golf Complex in Churchdown, Gloucester, on Thursday 15 June. We are inviting team entries for anyone interested in taking part and doing their bit for charity. With bacon rolls and coffee on arrival,...

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Communicating Innovation

  Last week I attended a network group organised by a client, BPE Solicitors. The latest in a series called RePLY, the events celebrate the innovative businesses in and around Stroud’s Five Valleys. The host for this event was Electroflight Ltd, a British company formed by a group of entrepreneurs with the joint dream of...

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A step in the right direction: My experience with Target

April means one thing in the world of a third-year under graduate and that is deadlines, deadlines, oh and another deadline. Alongside trying to confidently answer those deadly three words… “So, what’s next?”   Those three words have the capability of tearing apart even the thickest of skins, and one that has the ability to...

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Selling shared stories: PR in the cultural and heritage sector

  One of my passions is history, and as a graduate I cut my teeth in PR and comms with an internship at one of the UK’s largest conservationists and membership organisations: the National Trust.   This was at the point when the Trust was undergoing a drive to shake off the stuffy, retirement-age image...

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The other end of the news desk: my PR placement experience

When I was 17 and in college, my personal tutor thought it would be wise for me to consider a career in PR and marketing. Fast forward five years and three quarters of a journalism degree later, and I realise she might have been right. At Target, I’ve been involved in meetings, sat in on...

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Bringing home the bacon

To kick off our 40th anniversary charity partnership with WellChild, we thought we’d give businesses in Cheltenham the chance to start their day with a delicious bacon roll. It meant an early start as we had orders for more than 220 rolls – all to be delivered before 10am. But that was fine – it...

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Tips from a former apprentice

This week is National Apprenticeship Week, an event designed to celebrate apprenticeships and the positive impact they have on individuals, businesses and the wider economy. It’s a week of particular significance to me as I started my career as an apprentice. I finished my A-levels a little over three years ago but decided, like so...

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Experience is the best teacher

I don’t know how many times I’ve sat down for a meal at a family event and been pinned with the dreaded question, “So Elena, what are you going to do after you finish school?” I always used to wave this question off by saying I would decide next year. But now, halfway through my...

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Sharing the love

We’ve been sharing the love at Target this week. And not just the gorgeous heart shaped chocolates that Bethan brought in, but rather feel-good feedback that’s left us all with a rosy glow. Actually, it wasn’t Valentine’s Day that triggered this onset of positive recognition, but rather a call from a client. A call to...

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Don’t believe everything you read

When ‘fake news’ began making headlines during the US presidential race, the term referred to attention-grabbing yet blatantly untrue headlines spewed from click-bait websites and proliferated by social media. Only a few months since, fake news has been ‘weaponised’ into a tool of distraction for a president who is using it to undermine, question, and...

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PR planning with a reflective perspective

A new year typically brings with it a brand new diary, a clear mind and the resolution that you will most certainly sort your inbox on a daily basis! What it also brings, is hours of client-agency strategy planning, budgeting and reporting for the year ahead, which for me almost always means an abundance of...

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Variety is the spice of agency life

I’ve never worked in house, enjoying the variety that agency life brings. One minute you’re discussing the intricacies of a commercial heating system for a trade feature, the next, writing copy about a new pair of magnetic horse boots for a consumer equestrian magazine. We wear many hats, and not just in relation to the...

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Relationships Matter

So much of what we do is based on building strong relationships; not only with our clients, but with media contacts, stakeholders and suppliers. This is something of a priority at Target, and we are always keen to build upon existing relationships, as well as find ways to foster positive and trusting relationships with new...

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