Gold and Silver wins for Target PR
Target's PR team collected gold and silver awards at the 2006/7 West of England CIPR Pride on Friday 2 February, maintaining their run of awards for every year since the PR division began in 1996.
The successful 'Switch Off at Lunchtime' initiative for Powergen earned a gold in the Business-to-Business category. While the launch of Kalms Sleep for Gloucester-based GR Lane Health Products won silver in the Consumer campaign category.
‘Switch off at Lunchtime' encouraged office workers to take a break during their lunch hour, turn off office equipment and use more of their own energy outside by taking part in a series of city centre spacehopper races. The campaign delivered energy efficiency messages from Powergen to hard to reach small business workers, achieving high impact media coverage in the 10 cities targeted.
The launch of Kalms natural sleep remedy posed the question 'Are you getting enough beauty sleep?' and tested the beauty sleep myth with 15 volunteers who stayed awake for 48 hours. The results were analysed by a dermatologist and psychologist, securing exclusive coverage in The Times.
