Our True Nature

The best way to decide whether Target is the kind of team you'd like to work with is to meet us.

But first, here's a little insight into our true nature.

History/ Credentials/ Aspirations/ Apprentice

Proud
of
our
history

Since The Target Marketing Group began as an advertising agency in Cheltenham in 1977, marketing communications have changed almost beyond recognition.

What matters most is thinking clearly about who clients need to influence; creating empathy, excitement, anticipation or understanding; and in doing so, building reputation and generating a response.

Target believes PR is best placed to lead this approach, and in 2011 we simplified our business. Today, we describe ourselves as a PR-led business.

Setting
high
standards

Target is an accredited member of the Public Relations Consultants Association (PRCA).

The PRCA represents many of the major consultancies in the UK, including the majority of the top 100 UK consultancies.

Target is one of only 165 consultancies out of the 2,000 in the UK to have passed the rigorous Consultancy Management Standard (CMS), the industry's quality certification system for public relations firms.

Nurturing
talent for
long term
success

Target has won industry awards almost every year for the last decade. Developing talent is a vital ingredient in our continued success.

We've employed great students from the University of Gloucestershire's PR degree. And in 2011, Target became the first agency in the region to create a Marketing Apprenticeship, in partnership with Cirencester College.

The team supports work placements whenever feasible, which includes pupils, graduates and adults experiencing long-term unemployment.

Apprentice

Television

Aptitude, attitude and core writing skills are prerequisites for a PR career, but there’s no substitute for learning ‘on the job’, making Apprenticeship a credible option.

The National Apprenticeship Service introduced Target to Cirencester College, which recently established a Marketing Apprenticeship, and in 2011 Courtney began working towards an Advanced Apprenticeship, including a CIM Certificate.

Sarah Bryars is proud to be a Gloucestershire Apprenticeship Champion, so call her if you'd like to know more.

Switch on our TV to hear what Courtney has to say.