A Sense of Purpose

Understanding what an organisation is all about is key to what we do at Target. Many of our client relationships start with a strategic messaging workshop where we sit down with key personnel and discuss what it is that makes them different; what they offer that their competitors don’t, or how they address the concerns...

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“AimTrue”

How is my aim? During my time at Target, it was made clear to me (it’s all over the walls) that you must be focussed, goal orientated and aim true. I have always thought I did those things and held those traits. However, working in an environment where their end goal is to achieve the...

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It’s all about easy video

Video has exploded onto social media as the sure-fire tool for exposure and engagement. And it’s backed up by the stats:   ⭐️ More than 500 million people are watching videos on Facebook daily ⭐️ Posts on social media which include video have 48% more views ⭐️ 43% of consumers on social media want to...

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Scary talking

As Baz Luhrmann says, “you should do one thing every day that scares you”.   I seem to manage this often, whether it’s negotiating the slippery ramp to empty my overfilling wheelbarrow at the farm, surviving the A40 (complete with overtaking drivers who seem intent on holding a death wish) or trying to reassure Handy Mobile...

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