Making time

In our busy lives, it can often feel like there aren’t enough hours in the day. And each year, as we did on Sunday, we move into British Summer Time with a 23-hour day when this is quite literally true. So, my question is, how do we create more time?   Since we can’t actually...

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BrewDog launch satirical campaign with sexism: a risk worth taking?

Looking back on this year’s International Women’s Day, we saw a number of marketing campaigns celebrating the social, economic, cultural and political achievements of women. Although, like most gender equality movements, it’s rare to have a flurry of feminist campaigns without one or two appearing controversial on the surface. Execution One of those being the...

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Festival Focus – Cheltenham Preview

The eyes of the sporting world will soon be focused on Cheltenham with the latest running of the National Hunt Festival culminating with the Gold Cup on Friday 16 March. Four days of top class racing with 28 races, more than £4.5 million in prize money, attracting 240,000 spectators generating around £100 million to the...

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Tackling planning and adaptability to take home a win

The post mortem into England’s defeat by Scotland, their first in ten years, in last Saturday’s Six Nations at Murrayfield has focussed on England’s preparation, with Eddie Jones taking the blame for not getting it right. However, the spotlight has also been shone on England’s inability to react to Scotland’s aggression at the breakdown on...

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