The value of values

The fundamentals of PR – raising awareness, creating understanding and engendering support to build reputation – has been etched into my being since my uni days when I undertook what was then one of the very few PR degree courses in the country.   And, although that was some time ago, ok a long time...

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We’re hiring!

Account Manager We are looking for a smart, energetic and creative account manager to join our team. Ideally, you’ll have at least three years’ communications experience under your belt, including social and media relations work. Email us at info@targetgroup.co.uk if you’d like some more information, or simply send your CV and covering letter if you’ve...

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Celebrating with WellChild

Last week, members of #TeamTarget celebrated with the firm’s nominated charity, WellChild, at their annual awards ceremony in London. Target Chief Executive Sarah Bryars and Office Manager Bev Ryder-Jones joined WellChild staff, supporters, families and children, alongside charity patrons the Duke and Duchess of Sussex, at the event held on 4 September at the Royal...

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The power of conversation

If you’re a BBC Radio 1 listener or have scrolled through Twitter this week, chances are you’ve heard about ‘pass the pasty’; a light-hearted yet effective challenge that was launched following a simple conversation on the radio. This got me thinking about the power of conversation and the impact it can have on communications. Campaign...

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Honesty is the best policy

During my week working at Target I have learnt potentially the most important ingredient to successful PR; learning how to create a compelling story which is rooted in fact.   Ever since Trump first labelled a story as fake news, it feels like we have been living in an era of confusion over what to...

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