How to play the numbers game

Numbers can play an important part in storytelling, counterintuitive for an area associated with words, we know. Working with surveys and data to craft hooks for press releases and campaigns is a tried and tested approach. While it’s great to commission new research for a client, it’s not always feasible. Turning to reliable third-party sources,...

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Socially conscious brands; misplaced or proven tool?

It’s fair to say that the last few years have been fairly turbulent. The news cycle has been dominated by stories that have generated polarising opinions and the political, cultural and social ramifications have been, and continue to be, felt on a huge scale. This prevalence is not only having an effect on the news...

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