Birds came after personality cards

Birds of a feather get on together? Which one are you?

So, I’m a mix of a parrot and a dove.  An unlikely combination of birds you may argue, but the chatty / bright and more serene / considered feathered friends are often closely linked thanks to their love of people. And no, I’ve not fallen off my perch but referring to our recent excellent DISC behaviour profiling session carried out by Maggie Newton from Red Clematis Coaching.

Behaviour psychology assessment

DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston.  It focusses on the four different personality traits. These are: Dominance (the eagle), Influence (the parrot) Steadiness (the dove), and Conscientiousness (the owl).  Linking the traits to those of birds provides a useful analogy and we found makes them far easier to remember too.

Over the years I’ve done various personality / team profiling assessments.  I’m a bit of a sucker for this type of thing.  But what I found particularly useful about DISC was not only the reflection on me but also the appreciation of others’ traits – and more importantly what they like and don’t like.

Successful relationships are built on clear communication, understanding and support.  Working in PR this is our mantra.  But what may be clear communication for us may not so always be readily digested and understood by others.

Powerful insights

Understanding that all our team are not eagles (and just as well as the office could be fraught), that our clients may be more owl like and crave compliance, or that a journalist needs a more measured approach due to their dove like demeanour, are all powerful insights.  And being armed with the intelligence to nurture and develop effective relationships with all your stakeholders gives you more chance to flock together.


Sam Kandiyali