News

Dispelling the myth of creative ‘types’

‘I can’t do that, I’m not creative enough.’ It’s the fear that runs through some of us, in an industry which places so much expectation on our creative skills. The Oxford English Dictionary coins the definition of being creative as ‘Relating to or involving the use of the imagination or original ideas to create something’....

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What can you learn in 10 weeks?

When I began studying at the University of Gloucestershire last year, I knew I would soon be facing the same problem as many of my peers – how to bridge the gap between education and employment. So, with my summer break stretching over three months this year, I opted to take on an internship. Studying...

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Talent creation in PR

‘Talent’ has become something of a buzzword when we talk about recruiting, growing and keeping the right people, with the right skills, in our businesses. But where does the glimmer of talent begin? And, as an industry, are we actively ‘making sparks’ among tomorrow’s talent? At a PRCA networking event a few days ago, a...

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Then and now; 20 years at Target

It’s hard to believe but today, 5 September, I have completed 20 years at Target. Where did all that time go? There have been lots of ups and downs, but never a dull moment! When I look back to September 1994, it’s amazing how different things were then. • John Major was Prime Minister. •...

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Ice Bucket Challenge blows hot and cold

It’s been a phenomenal few weeks for the US-based charity ALS Association and its UK counterpart MND Association. But what can marketers learn from the #IceBucketChallenge? Working tirelessly to support those suffering with motor neurone disease, funding research into treatments and working towards a future cure, the teams at ALSA and MNDA must be giddy...

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Responsible journalism – a forgotten art?

The outpouring of emotion following the news that Robin Williams had taken his own life was a testament to the affection in which he was held by a huge number of people all over the world. To me he was warm, funny and down to earth with a passion for making people laugh. But behind...

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Five tips for young entrepreneurs

According to recent figures, unemployment amongst 16-24 year olds has fallen by 4.5% in the past year to 16.9%. One of the reasons for this is the rise of young people aiming to start their own businesses. The latest RBS Enterprise Tracker suggests 60% of 18-30 year olds have ambitions of being their own boss,...

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What’s black and white and red all over?

It’s sad to think that our future generations might not get this newspaper riddle. If predictions are correct then print will eventually disappear, left as a nation to gather our news on digital platforms. The demise of this traditional channel has been well documented. The ABC has already reported accelerating rates of print circulation decline...

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It’s time for real marketing

In 2013 we saw a mobile-marketing boom, when brands began competing fiercely for attention using apps, games, mobile-optimised websites and much more. Today, as the digital environment has evolved, we are seeing brands utilise the instant nature of social media to engage with their audience on a whole new level. It seems 2014 is the...

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The audience that entertains itself – Facebook users

Social networking. An online phenomenon that was alien to the average Joe until the early days of the ‘90s when AOL instant messaging let their users ‘chat’. No longer did we have to wait to see someone the next day to speak to them again, or risk huge phone bills if we wanted to speak...

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Big budget or back to basics?

This week has served as a good reminder that while PR is so incredibly diverse, the most effective campaigns are the ones that really understand the audience they want to reach. Take this must-have-had-a-big-budget campaign for example, when earlier this week £2.5 million worth of supercars travelled in convoy down the M6 Toll road from...

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Communication is key.

Having never experienced professional public relations before, I did not know what to expect when I came to Target PR for work experience. Although the first day nerves got to me a little – and it is scary going into a new place – when I entered the offices I felt instantly at ease. I’ve...

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Lights, camera, action!

We’re a month into our relationship with Zebra Products Ltd and thoroughly enjoying getting to grips with all their lovely equestrian brands. While our remit is very much media relations based, Zebra also has an extensive advertising plan which historically has just focussed on print but has recently moved into broadcast and digital. Last Thursday...

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Future-proofing PR

Does the future of PR require wordsmiths to become number crunchers? A slight palm-sweat breaks out as I pose this question, but there’s a compelling argument to suggest it’s time to reappraise the balance between literacy and numeracy in our skills mix. Social media is the culprit. A lively debate at a CIPR South West...

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Shouting in (social) space!

We all know that social media has revolutionised the way we communicate and share information, but it has also completely reinvented and rejuvenated marketing strategies. With so many businesses now tapping into social media to promote, share, intrigue and engage, the question is how do you make sure your voice is heard? Does a large...

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Change: Is it worth the risk?

Here at the Target office we often find ourselves having wide-ranging discussions, from World Cup penalties (Brazil shouldn’t be allowed that last one!) to in-depth discussions on business. This week we found ourselves debating the values that drive business success. Values such as loyalty, professionalism and trust were among the first to come to mind,...

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Saddling up for a great partnership

The client/agency relationship is a key one. Indeed, it was also the topic of a blog I wrote in September last year. While a proven track record, award success and results are of course important, if both parties get on and work well together there is a greater chance of the partnership being a successful...

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Local newspapers: flourishing or floundering?

‘The death of local newspapers has been greatly exaggerated’, as Mark Twain may have remarked, had he been present at the business networking event I attended earlier this week. Hosted by Sarah Pullen, the managing director of Gloucestershire Media (owned by regional media network Local World), around 50 local business people met to share news,...

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Power of the ‘Prosumer’

Last month, I attended a day course run by the PRCA on ‘Developing a Digital Strategy’. The trainer, Steve Dunne, was extremely insightful and left me feeling like I could take the digital world by storm. But there was one thing that really stuck with me. Steve talked about the age of the ‘prosumer’; a...

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Hello Jenna!

This week Target welcomed our newest team member on board – account executive Jenna Llewellyn. Jenna joins us from an in-house PR role at one of the leading global steel companies Tata Steel, and has not only made the move to agency life, but also across the border from South Wales to live in England....

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