Blog

How to play the numbers game

Numbers can play an important part in storytelling, counterintuitive for an area associated with words, we know. Working with surveys and data to craft hooks for press releases and campaigns is a tried and tested approach. While it’s great to commission new research for a client, it’s not always feasible. Turning to reliable third-party sources,...

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Socially conscious brands; misplaced or proven tool?

It’s fair to say that the last few years have been fairly turbulent. The news cycle has been dominated by stories that have generated polarising opinions and the political, cultural and social ramifications have been, and continue to be, felt on a huge scale. This prevalence is not only having an effect on the news...

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Join our #Innovation conversation

Wondered how to get a natural high in the depths of January? Try this. Gather a tranche of open-minded business leaders, invite them to a state-of-the-art university lecture theatre, then deliver the first masterclass of your life on a business-critical topic (no, not the one beginning with B). There’s never been a more important time...

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PLAN-uary

Being more than half way through the first month of the new year, it’s occurred to me that as well grey skies and dieting, January is all about planning. And for anyone working in communications, this makes it an absolutely critical time of year. PLAN-uary, as I’m now coining it, has mostly seen the Target...

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Getting on the ‘Career Ladder’ in PR

As 2018 turns into 2019, the mince pies have all been eaten and it’s back to reality, it is a good time to reflect. Mistakes made, lessons learnt and all the in-between. Last year I took my first step on the career ladder by joining Target. So, in the spirit of the New Year, I...

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How to ace your way through Christmas day by communicating brilliantly

I’m lucky to have a big, diverse family and getting together is fun but it’s not always easy. For many of us, Christmas is a time when we’re around people we love very much but don’t see every day. Getting the maximum enjoyment out of it, while avoiding the pitfalls of ineffective communication is my...

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Target raises thousands for WellChild

A busy year of fundraising has ended with our Target team donating £5,350 to WellChild, which has its headquarters in Cheltenham.   We organised a host of fundraising events during 2018 in aid of the national charity for sick children, and invited charity representatives to join us for a mince pie and a glass of...

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The Importance of PR – My Work Experience

Ever since I started my GCSEs, I instantly knew that I wanted to take up a role in the business world. The sound of an innovative, interactive career interested me greatly. I’ve always wanted to be involved first hand in tasks, as well as put in all my effort, and gain a big result out...

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Building brand for competitive advantage

It must be great to be exceptionally talented at something – gifted with a natural ability that can flourish; to have Ronaldo’s right foot, Federer’s forehand etc. Yes, I know we each have skills we can hone (I convince myself of this in my regular eventing training sessions, much to the frustration of my horse),...

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Bringing home the bacon

Two weeks ago, Target completed our third Bacon Roll Run in aid of our chosen charity, WellChild. After making a staggering 266 bacon and vegetarian sausage sandwiches, and raising an impressive £850, we collapsed back into the office with our own mid-morning reward of a sarnie erring on the side of room temperature but tasting...

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Breakfast treat with a fundraising flavour

Fundraising has always been important to us at Target and we try to think of interesting ways we can do it. One such example is our bacon roll run which has proven so popular we decided to #bringhomethebacon for the third time, raising more than £850 for WellChild in the process.   More than 250...

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Communication, Leadership and the Bottom Line

Everyone communicates, but some are more effective than others at being heard and understood. In a leadership context, this might also mean some are more effective than others at creating ‘followership’; at bringing people along on a vision, at inspiring advocacy and, yes, at making profit.   So, here’s my three-step argument for why the...

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Communications that enhance innovation

In a fast-changing world, standing still means falling behind. There’s so much talk about innovation, but what does it mean to innovate? And what role might communications, marketing and PR play in making a success of innovation? Target is on a mission to help clients communicate brilliantly; to be understood, distinctive and chosen. Every day,...

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Success in the spotlight

At Target, our mission is to help our clients communicate brilliantly. It’s a clear purpose that embraces many varied activities. Sometimes what starts as a punchy press release can turn into a speaking opportunity and a chance to share knowledge and expertise first hand. Whilst it’s a great way to raise profile, quite a common...

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Graduate position

We are looking for a graduate, preferably with some communications or marketing experience, to join our team on a fixed short-term (six months) full time (37.5 hrs per week) contract. The post will give someone great insight on what it’s like to work in a vibrant, busy communications agency, working for a range of different...

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The value of values

The fundamentals of PR – raising awareness, creating understanding and engendering support to build reputation – has been etched into my being since my uni days when I undertook what was then one of the very few PR degree courses in the country.   And, although that was some time ago, ok a long time...

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We’re hiring!

Account Manager We are looking for a smart, energetic and creative account manager to join our team. Ideally, you’ll have at least three years’ communications experience under your belt, including social and media relations work. Email us at info@targetgroup.co.uk if you’d like some more information, or simply send your CV and covering letter if you’ve...

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Celebrating with WellChild

Last week, members of #TeamTarget celebrated with the firm’s nominated charity, WellChild, at their annual awards ceremony in London. Target Chief Executive Sarah Bryars and Office Manager Bev Ryder-Jones joined WellChild staff, supporters, families and children, alongside charity patrons the Duke and Duchess of Sussex, at the event held on 4 September at the Royal...

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The power of conversation

If you’re a BBC Radio 1 listener or have scrolled through Twitter this week, chances are you’ve heard about ‘pass the pasty’; a light-hearted yet effective challenge that was launched following a simple conversation on the radio. This got me thinking about the power of conversation and the impact it can have on communications. Campaign...

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Honesty is the best policy

During my week working at Target I have learnt potentially the most important ingredient to successful PR; learning how to create a compelling story which is rooted in fact.   Ever since Trump first labelled a story as fake news, it feels like we have been living in an era of confusion over what to...

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