Blog

2016: A Year of Surprises

As we near the end of 2016 it’s time to take a deep breath and reflect on the surprises that have occurred during the year, none of which I could really have foreseen 12 months ago. We have seen Britain vote for Brexit, Theresa May replace David Cameron as Prime Minister, George Osborne sacked as...

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Work Experience: Teaming up with Target

As a current Masters student, time is something I have very little of. Gaining industry experience is crucial for budding PR practitioners, yet finding a placement can be both demoralising and draining. As I’m London-based during term time, I tend to spend my free time in Cheltenham so was hoping to gain some work experience...

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Lessons from the Christmas party

As the Christmas party season gets into full swing, I thought I would dissect these social gatherings, looking at how and why some people are more successful at navigating them than others and what lessons we can learn. In some ways, it’s very easy to draw parallels from these occasions with our approach to PR...

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Finding your voice; discovering a sense of purpose

Last week I was challenged by one of the most pre-eminent academics on the subject of leadership, Professor Steve Kempster, who posed the question ‘leadership for what?’ By becoming better leaders, what might we contribute to the world beyond (but not instead of) economic impact; what’s our dividend for good? He’s got me thinking, what’s...

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Visuals killed the radio star

In the well-documented rise of powerful visual content that conveys a brand’s story, PR professionals need to make sure they are moving with the times and shifting from tell to show. I recently attended an event hosted by CIPR South West that delved into the concept of #ContentThatConverts, a trending topic in the 2016 social...

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Celebrate the small to ensure success

We now live in a world where everything happens at 100mph with very little pause for breath which doesn’t allow us much, if any time, to reflect. We are so consumed with the next deadline and our to-do list that we rarely take the time to acknowledge smaller milestones or victories. While evaluation is a...

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Historical symmetry

What role does PR play in the political rhetoric that has convinced the voting majority to elect a President unproven in public office? November 9 is a historic day. In 1989, one of the most symbolic political events of the 20th Century took place when the Berlin Wall, that had divided the democratic West Germany...

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What makes teamwork work?

I loved playing netball when I was at school but it was just one of those things I did as a kid. At least that’s what I thought until recently. It seems the good old game of netball is having a moment and it’s a resurgence that I’m very pleased to have been completely caught...

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Taking the hump out of Wednesday

This week we decided to give the team a helping hand, or rather a massaging one, to help us get over the proverbial hill that is hump day; Wednesday. And while the massage itself only lasted 20 minutes, we hope that the benefits of this activity will last a lot longer. Indeed, looking at research...

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Curating the integrated social experience

For anyone involved in managing social media platforms, the unstoppable march of progress can sometimes seem overwhelming as each social giant continues to refine and develop their offering with new features to enhance and integrate the consumer, business and mobile experience. Last week I attended a workshop in advanced social media, which delved into some...

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Getting personal about brand authenticity

In a digital world, the value of face-to-face communications is heightened, not diminished. Last week we took a group of editors on a behind-the-scenes visit to our client ADEY’s Research Centre. This specialist facility is where the science happens; the only laboratory in the heating sector to be accredited by the United Kingdom Accreditation Service...

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4 Ways to Achieve Authenticity

A couple of weeks ago I sat in my first Target boardroom meeting and heard our CEO, Sarah Bryars, discuss the concept of authenticity – authenticity in engagements with our clients, authenticity with our peers, with our media relations and with ourselves. Having heard the buzzword ‘authenticity’ all throughout my university years, it is something...

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Team work makes the dream work

As an exciting summer of sport draws to a close, one which has albeit been dogged by tales of widespread doping and corruption, I’ve been reflecting on the importance of team work. Two particular examples stand out to me; the England Rugby team winning their first ever series in Australia and Team GB surpassing their...

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Will the Great British Bake Off fall flat with Channel 4?

The recent upheaval of the ‘quintessentially British’ TV show has received an equally quintessentially British reaction. Twitter has gone mad; people are outraged. Starting with its move from the BBC to Channel 4, fans of the Great British Bake Off received their second slice of bad news when Mel Giedroyc and Sue Perkins announced that...

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When twitter turns on you

Like it, love it or hate it, social media is part of life. So much so that mainstream media report on trends and activity happening on it to their audiences, almost in real time. BBC News had posted a story about the social media backlash received by Sainsbury’s after changes to their meal deal within...

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The #Traingate Debate

The media has been in a flurry for the past week over the so called ‘Train Gate’ dispute between Labour leader Jeremy Corbyn and Virgin Trains. After targeting the rail provider over a ‘ram-packed’ carriage meaning he had to sit on the floor, Jeremy Corbyn’s story was met with a very considered PR response from...

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Unity versus negativity: what should we take from Rio 2016?

Over the last couple of months, on a number of occasions, I’ve heard people say “there’s been no hype or build-up to these Olympics,” and to an extent, it’s true. While at the beginning of summer the sporting excitement of Euro 2016 took centre stage, even amongst the flurry of news stories of conflict and...

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World Cup 1966

As a long-standing supporter of the England football team, I was privileged to be at Wembley last weekend to watch the World Cup Live ’66 event, organised by the BBC as part of the 50th anniversary celebrations of England winning the World Cup. The show re-lived the Final minute-by-minute through music, culture, history and sport....

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A week working in Public Relations

One year into my time at sixth form, it’s getting to the point when I need to decide what I want to do with the rest of my life. Having looked at many degree options, I have my sights set on a business management course. I have spent this last week on work experience with...

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Two years in PR: what I’ve learnt

Two years ago today I walked into Target for my first day on the job. I’d never worked in PR before – in fact, I’d only just finished my first year at university – so everything was completely new to me. I’ve come a long way in those 24 months and seen lots of changes...

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