Blog

Can PR professionals achieve a work life balance?

Following a CIPR survey last year, it was reported that just over half of respondents who were senior managers and above felt stressed. However, the same survey reported that over 60% of all respondents love what they do. So by inference, some senior PR people are happy that they are stressed…? I fall into the...

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It’s all about the people

If there’s one thing I’ll take away with me from my week at Target, it isn’t how to write the perfect press release, or how to create the perfect Excel spreadsheet. It is how important people are in this industry. Your connections, your relationships with clients and even with members of your own team are...

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Communications planning for ‘better’ business

January is a month of optimism for many; we begin the year full of good intentions to ‘do’ and ‘be’ better; fitter, leaner, healthier, happier, whatever ‘better’ looks like for ourselves and our businesses. Effective communication, both within our firms and externally to our customers and other stakeholders, is fundamental to business success. So, whether...

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A student’s insight into PR

For youngsters deciding their career paths, work experience can offer incredibly valuable insights into a particular industry. At Target we regularly offer short-term work experience placements which afford young people the opportunity to get a taste of PR and develop essential skills. As well as being valuable to those taking on a work experience role,...

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Back to school

Throughout the next year, I’ll be heading back to school to support young business students as they set-up and run their own business for the first time, as part of Young Enterprise. Acting as a business advisor to the group of A-Level students, I’ll be on hand to guide them through their Young Enterprise journey,...

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Five PR lessons learnt

As we prepared to embark on our current recruitment drive for a new PR pro to join the Target team, careful consideration was given to outlining the necessary experience, skills and attributes we’d be looking for in our chosen candidate. As I started to think about the person they might be, I tried to remember...

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Confidence is key

Something that has struck me recently is the importance of confidence. In a business situation, I think it has a huge role to play in how you approach tasks and your ability to get things done. We may wear a mask of invincibility in front of others, but I know my confidence levels fluctuate and...

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Top tips for social storytelling

As PRs, we’re used to crafting stories for a variety of audiences, supporting brands to build awareness and strengthen their credibility. The same goals can be achieved using a well-constructed social media strategy, with the added benefit of enhancing SEO by driving greater numbers of visitors to a website and improving its ranking in search...

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How to Engage People Power

From the world stage to local neighbourhoods, what is it that moves individuals to take action? What’s the role of ‘them’ (institutions) and ‘us’ (the public) in making change happen and are there any lessons in communication that we can learn? They could hardly be further apart in the scale of human impact, but this...

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Five tips for businesses to get the most out of public relations

In business, it’s sometimes difficult to prioritise budget and time when you have a never-ending ‘to-do’ list. Call me biased, but if there’s one thing you shouldn’t ignore, it’s building your business’ reputation. Whether it’s positioning your brand as the best in its sector, or showing that your company is friendly and easy to do...

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The Good, the Bad and the Green

“I want this to be the greenest government ever,” he said. Two years after David Cameron’s pledge, the coalition softly launched the Green Deal as a loan scheme to help UK households access and benefit from 45 different energy efficient home improvements. Ultimately the aim of the scheme was to contribute towards the government’s target...

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Does sport have a PR problem?

Sport has taken a bit of a hammering recently and has unfortunately been making the headlines for the wrong reasons (spectacular batting collapses by Australia’s cricket team notwithstanding!) Ongoing doping sagas in both cycling and athletics have been brought to the fore, with the treatment of Chris Froome in the Tour de France and reports...

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A winning formula for social media

Social media can be a tricky element for brands to get right, and as PR practitioners begin to adopt this area as their own, how can we integrate our ‘old’ and ‘new’ techniques to deliver maximum value? Enhancing customer service, improving SEO, increasing brand awareness and strengthening credibility are just a handful of key reasons...

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Communication, Leadership and the Bottom Line

Everyone communicates, but some are more effective than others at being heard. In a leadership context, this might also mean some are more effective than others at creating ‘followership’; at bringing people along on a vision, at inspiring advocacy and, yes, at making profit. So, here’s my three-step argument for why the boardroom should view...

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Bridging the gap from university to business

As a recent graduate, I knew that my Politics degree would open up a variety of career possibilities, however I have always been drawn to working in communications of some sort. After some careful thought and research I decided that pursuing a career in Public Affairs was the route I wanted to take as it...

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Systems at the heart of the business

Orders, systems, operations and bottlenecks, this is the language of the factory floor, right? Wrong! Set aside those images of overalls, oil and automation. This week the concept of profit from process had a make-over worthy of any reality TV show, when I looked at agency life from an entirely new perspective. For the past...

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Working in PR: Daunting or exciting?

Headlines are increasingly focusing on the pressure schools are putting on their students to succeed and be the very best they can be. With the expectation for us to all flourish into hard working, determined, intelligent young adults, I have often wondered where my future career lies. I applied to Target for work experience after...

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An insight into the world of PR

As a soon-to-graduate English Literature student, I am forever asked about when I’m going to start my career as a teacher. However this isn’t the case. Having grown up in a rapidly developing digital world, I have always had an interest in the media and been keen to pursue a related career for a while,...

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Pay it forward: how social objectives can drive PR campaigns

Every now and again, we see fantastic examples of how businesses are using their positions within communities to have a positive impact on those they serve. We’re also seeing an emergence in the popularity of ‘pay it forward’ inspired schemes, such as that initiated by a Philadelphia pizza shop (after being suggested by a customer)...

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Social media with a conscience

As PRs, when it comes to social media, we are often preoccupied with click throughs, reach and engagement. However, in the aftermath of the Nepal earthquake, social media was used as a vital lifeline for relatives and friends, a world away from metrics and measurement. No one can have failed to have been moved by...

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