Turning 40 is a milestone. So, the fact that we’re reaching our special birthday in the best shape we’ve been in for a decade, feeling confident and proud of all that the Target team has achieved, is worth celebrating.
It’s been an interesting ride getting here. We’ve certainly felt the impacts of shifting economic climates. And there have been a few pressures of our own making too, as successive owners through the decades have learned how best to steer the ship. Hindsight is a great teacher, and I’m pleased to say that the current board and owners are great students of past experience. We listen to specialists, each other and learn from our peers in other businesses too.
No business is an island. We have much to thank our advisers, partners, clients, friends and staff past and present for, when it comes to celebrating our longevity. That’s one of the reasons why we’re launching a special birthday competition, to ‘pay it forward’ and offer a helping hand to a young business.
Just half of start-ups will still be in business after five years. It’s a hard-hitting statistic. There are many, many reasons why survival rates are only 50/50, but getting the right support can make a huge difference.
Open to enterprises that have been trading for between 12 months and five years and are based within a 50-mile radius of Cheltenham, Target is offering the chance to win a tailored package of advice and expertise, worth up to £3,000.
Articulating a clear message about what makes you distinctive, and delivering that message in a way that engages the people most relevant to your business, is fundamental to building your place in any market. A lot can change in the early years of growing a company, so this is a dynamic process that should be regularly reviewed and refreshed. We will steer this process and offer recommendations in a communications strategy workshop.
Good financial management is paramount. Not all small businesses share Target’s fortunate position of having not one but two experienced finance-super-brains within our board. But we still value specialist external support and there are some great experts on hand; two of them are joining us in this competition to advise our winner.
We’re very grateful to Newman Langley Financial Consulting for providing a financial health check and certified bookkeeper, Kim Aiken (FICB) who will deliver a business systems and bookkeeping health check, which is sure to add value to any growing firm.
Details of how to enter can be found on Target’s website here. The closing date has been extended till Friday 11 August so please share this great opportunity far and wide, and join us in celebrating being part of Gloucestershire’s vibrant business community for 40 years.