News

The Power of Print

  The internet, email, a 24/7 non-stop newscycle, social media and a generation that’s always ‘on’, these are just some of the reasons given for the long-anticipated death of print. But like a phoenix, it would seem that print is rising from the ashes of papers deserted by dwindling circulations and discarded direct mail shots....

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Trust me, I’m in PR

“The greatest dividend of transparency, is trust.”   In a world of ‘fake news’, spin and political obfuscation, this pearl of wisdom suggests we have much to learn from the Estonian government.   Earlier this week I had the privilege of listening to Mr Lauri Almann, Former Permanent Secretary of the Estonian Ministry of Defence,...

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VAR: The end of human referees?

Last week I attended the Annual Growing Gloucestershire Conference, with the theme of the Fourth Industrial Revolution. Topics discussed included futurism, robots, artificial intelligence and the changes that would be brought about by the proliferation of the last two. This got me thinking about where artificial intelligence (AI) can make a big difference.   The...

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Award Winning

Target has a proud history of clinching awards for the high-quality work we produce with, and for, our clients. Over the past two decades that amounts to 33 awards, plus being named as finalists in a further seven – not bad going! Most recently, our role as editors, researchers and copywriters on Leading magazine (in...

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Feeling Empowered

  It’s been a year of momentum for women’s movements, and while critics might complain that it’s “gone too far”, personally I’m feeling buoyed by the exposure that has been gained. From Ireland’s ‘Together for Yes’ campaign success last month, to the #MeToo movement after the Harvey Weinstein scandal, women’s voices are acting as agents...

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Giving back

Target takes to the course all in aid of WellChild Last year, we held our first charity golf day. It was such a success, we decided to do it again this year, and we raised an amazing £4,000 for WellChild, thanks to our fantastic teams, sponsors, supporters and those who donated auction and raffle prizes....

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Supporting new talent

Exiting the comfort zone – my week with Team Target What I wanted to gain from work experience   I’m a final year sports journalism student from the University of Gloucestershire and as part of my course I had to complete three-weeks of work experience.   Work experience is all about testing yourself in fields...

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Magazine’s success a result of great team work

We’re all about team work here at Target so there was cause to celebrate recently after finding out that a project, where we have collaborated with two other Cheltenham-based businesses, had been shortlisted for a prestigious national award.   Leading magazine, a joint editorial and design collaboration with leadership development and strategy specialists, QuoLux and...

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Trust, privacy and ownership

Facebook, the world’s largest media company, has messed up. By not correctly monitoring Cambridge Analytica, a company they had granted access to registered users’ data, the data was misused to the nefarious and potentially unethical benefit of one of Cambridge Analytica’s clients. In this act, Facebook failed to protect users’ data sufficiently.   In one...

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We’re hiring!

We are looking for a smart, energetic and creative account manager to join our team. Ideally, you’ll have at least three years’ communications experience under your belt, including social and media relations work. Email us at info@targetgroup.co.uk if you’d like some more information, or simply send your CV and covering letter if you’ve heard enough...

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Biggest test for Australian cricket?

I’m not a big follower of cricket.  My vague understanding of the sport goes back to when my brother played at county level.  Incentivized by the promise of wonderful teas I used to go along and watch him, often sadly leaving early when he was out for a duck, disappointed that I’d miss the iced...

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Making time

In our busy lives, it can often feel like there aren’t enough hours in the day. And each year, as we did on Sunday, we move into British Summer Time with a 23-hour day when this is quite literally true. So, my question is, how do we create more time?   Since we can’t actually...

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BrewDog launch satirical campaign with sexism: a risk worth taking?

Looking back on this year’s International Women’s Day, we saw a number of marketing campaigns celebrating the social, economic, cultural and political achievements of women. Although, like most gender equality movements, it’s rare to have a flurry of feminist campaigns without one or two appearing controversial on the surface. Execution One of those being the...

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Festival Focus – Cheltenham Preview

The eyes of the sporting world will soon be focused on Cheltenham with the latest running of the National Hunt Festival culminating with the Gold Cup on Friday 16 March. Four days of top class racing with 28 races, more than £4.5 million in prize money, attracting 240,000 spectators generating around £100 million to the...

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Tackling planning and adaptability to take home a win

The post mortem into England’s defeat by Scotland, their first in ten years, in last Saturday’s Six Nations at Murrayfield has focussed on England’s preparation, with Eddie Jones taking the blame for not getting it right. However, the spotlight has also been shone on England’s inability to react to Scotland’s aggression at the breakdown on...

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A Sense of Purpose

Understanding what an organisation is all about is key to what we do at Target. Many of our client relationships start with a strategic messaging workshop where we sit down with key personnel and discuss what it is that makes them different; what they offer that their competitors don’t, or how they address the concerns...

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“AimTrue”

How is my aim? During my time at Target, it was made clear to me (it’s all over the walls) that you must be focussed, goal orientated and aim true. I have always thought I did those things and held those traits. However, working in an environment where their end goal is to achieve the...

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It’s all about easy video

Video has exploded onto social media as the sure-fire tool for exposure and engagement. And it’s backed up by the stats:   ⭐️ More than 500 million people are watching videos on Facebook daily ⭐️ Posts on social media which include video have 48% more views ⭐️ 43% of consumers on social media want to...

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Scary talking

As Baz Luhrmann says, “you should do one thing every day that scares you”.   I seem to manage this often, whether it’s negotiating the slippery ramp to empty my overfilling wheelbarrow at the farm, surviving the A40 (complete with overtaking drivers who seem intent on holding a death wish) or trying to reassure Handy Mobile...

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New Year [work] Resolutions

With every New Year comes the personal pledge to start afresh and set some new aims, goals and aspirations to strive for over the next 12 months.   As many of us have, I’ve tried with varying degrees of success and failure to meet my quite trivial New Year resolutions that I hope will improve...

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