News

Getting on the ‘Career Ladder’ in PR

As 2018 turns into 2019, the mince pies have all been eaten and it’s back to reality, it is a good time to reflect. Mistakes made, lessons learnt and all the in-between. Last year I took my first step on the career ladder by joining Target. So, in the spirit of the New Year, I...

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How to ace your way through Christmas day by communicating brilliantly

I’m lucky to have a big, diverse family and getting together is fun but it’s not always easy. For many of us, Christmas is a time when we’re around people we love very much but don’t see every day. Getting the maximum enjoyment out of it, while avoiding the pitfalls of ineffective communication is my...

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Target raises thousands for WellChild

A busy year of fundraising has ended with our Target team donating £5,350 to WellChild, which has its headquarters in Cheltenham.   We organised a host of fundraising events during 2018 in aid of the national charity for sick children, and invited charity representatives to join us for a mince pie and a glass of...

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The Importance of PR – My Work Experience

Ever since I started my GCSEs, I instantly knew that I wanted to take up a role in the business world. The sound of an innovative, interactive career interested me greatly. I’ve always wanted to be involved first hand in tasks, as well as put in all my effort, and gain a big result out...

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Building brand for competitive advantage

It must be great to be exceptionally talented at something – gifted with a natural ability that can flourish; to have Ronaldo’s right foot, Federer’s forehand etc. Yes, I know we each have skills we can hone (I convince myself of this in my regular eventing training sessions, much to the frustration of my horse),...

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Bringing home the bacon

Two weeks ago, Target completed our third Bacon Roll Run in aid of our chosen charity, WellChild. After making a staggering 266 bacon and vegetarian sausage sandwiches, and raising an impressive £850, we collapsed back into the office with our own mid-morning reward of a sarnie erring on the side of room temperature but tasting...

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Breakfast treat with a fundraising flavour

Fundraising has always been important to us at Target and we try to think of interesting ways we can do it. One such example is our bacon roll run which has proven so popular we decided to #bringhomethebacon for the third time, raising more than £850 for WellChild in the process.   More than 250...

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Communication, Leadership and the Bottom Line

Everyone communicates, but some are more effective than others at being heard and understood. In a leadership context, this might also mean some are more effective than others at creating ‘followership’; at bringing people along on a vision, at inspiring advocacy and, yes, at making profit.   So, here’s my three-step argument for why the...

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Communications that enhance innovation

In a fast-changing world, standing still means falling behind. There’s so much talk about innovation, but what does it mean to innovate? And what role might communications, marketing and PR play in making a success of innovation? Target is on a mission to help clients communicate brilliantly; to be understood, distinctive and chosen. Every day,...

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Success in the spotlight

At Target, our mission is to help our clients communicate brilliantly. It’s a clear purpose that embraces many varied activities. Sometimes what starts as a punchy press release can turn into a speaking opportunity and a chance to share knowledge and expertise first hand. Whilst it’s a great way to raise profile, quite a common...

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Graduate position

We are looking for a graduate, preferably with some communications or marketing experience, to join our team on a fixed short-term (six months) full time (37.5 hrs per week) contract. The post will give someone great insight on what it’s like to work in a vibrant, busy communications agency, working for a range of different...

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The value of values

The fundamentals of PR – raising awareness, creating understanding and engendering support to build reputation – has been etched into my being since my uni days when I undertook what was then one of the very few PR degree courses in the country.   And, although that was some time ago, ok a long time...

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We’re hiring!

Account Manager We are looking for a smart, energetic and creative account manager to join our team. Ideally, you’ll have at least three years’ communications experience under your belt, including social and media relations work. Email us at info@targetgroup.co.uk if you’d like some more information, or simply send your CV and covering letter if you’ve...

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Celebrating with WellChild

Last week, members of #TeamTarget celebrated with the firm’s nominated charity, WellChild, at their annual awards ceremony in London. Target Chief Executive Sarah Bryars and Office Manager Bev Ryder-Jones joined WellChild staff, supporters, families and children, alongside charity patrons the Duke and Duchess of Sussex, at the event held on 4 September at the Royal...

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The power of conversation

If you’re a BBC Radio 1 listener or have scrolled through Twitter this week, chances are you’ve heard about ‘pass the pasty’; a light-hearted yet effective challenge that was launched following a simple conversation on the radio. This got me thinking about the power of conversation and the impact it can have on communications. Campaign...

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Honesty is the best policy

During my week working at Target I have learnt potentially the most important ingredient to successful PR; learning how to create a compelling story which is rooted in fact.   Ever since Trump first labelled a story as fake news, it feels like we have been living in an era of confusion over what to...

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New perspectives: making what’s good, better.

  I can’t believe it’s been almost a month since I joined the team here at Target, this has hands down been the quickest month of my life. I knew I would be writing this post from about my second day in the office, so I’ve been through a few topic ideas, started about twenty...

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The Power of Print

  The internet, email, a 24/7 non-stop newscycle, social media and a generation that’s always ‘on’, these are just some of the reasons given for the long-anticipated death of print. But like a phoenix, it would seem that print is rising from the ashes of papers deserted by dwindling circulations and discarded direct mail shots....

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Trust me, I’m in PR

“The greatest dividend of transparency, is trust.”   In a world of ‘fake news’, spin and political obfuscation, this pearl of wisdom suggests we have much to learn from the Estonian government.   Earlier this week I had the privilege of listening to Mr Lauri Almann, Former Permanent Secretary of the Estonian Ministry of Defence,...

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VAR: The end of human referees?

Last week I attended the Annual Growing Gloucestershire Conference, with the theme of the Fourth Industrial Revolution. Topics discussed included futurism, robots, artificial intelligence and the changes that would be brought about by the proliferation of the last two. This got me thinking about where artificial intelligence (AI) can make a big difference.   The...

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