News

Building brand for competitive advantage

It must be great to be exceptionally talented at something – gifted with a natural ability that can flourish; to have Ronaldo’s right foot, Federer’s forehand etc. Yes, I know we each have skills we can hone (I convince myself of this in my regular eventing training sessions, much to the frustration of my horse),...

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Bringing home the bacon

Two weeks ago, Target completed our third Bacon Roll Run in aid of our chosen charity, WellChild. After making a staggering 266 bacon and vegetarian sausage sandwiches, and raising an impressive £850, we collapsed back into the office with our own mid-morning reward of a sarnie erring on the side of room temperature but tasting...

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Breakfast treat with a fundraising flavour

Fundraising has always been important to us at Target and we try to think of interesting ways we can do it. One such example is our bacon roll run which has proven so popular we decided to #bringhomethebacon for the third time, raising more than £850 for WellChild in the process.   More than 250...

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Communication, Leadership and the Bottom Line

Everyone communicates, but some are more effective than others at being heard and understood. In a leadership context, this might also mean some are more effective than others at creating ‘followership’; at bringing people along on a vision, at inspiring advocacy and, yes, at making profit.   So, here’s my three-step argument for why the...

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Communications that enhance innovation

In a fast-changing world, standing still means falling behind. There’s so much talk about innovation, but what does it mean to innovate? And what role might communications, marketing and PR play in making a success of innovation? Target is on a mission to help clients communicate brilliantly; to be understood, distinctive and chosen. Every day,...

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Success in the spotlight

At Target, our mission is to help our clients communicate brilliantly. It’s a clear purpose that embraces many varied activities. Sometimes what starts as a punchy press release can turn into a speaking opportunity and a chance to share knowledge and expertise first hand. Whilst it’s a great way to raise profile, quite a common...

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Graduate position

We are looking for a graduate, preferably with some communications or marketing experience, to join our team on a fixed short-term (six months) full time (37.5 hrs per week) contract. The post will give someone great insight on what it’s like to work in a vibrant, busy communications agency, working for a range of different...

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The value of values

The fundamentals of PR – raising awareness, creating understanding and engendering support to build reputation – has been etched into my being since my uni days when I undertook what was then one of the very few PR degree courses in the country.   And, although that was some time ago, ok a long time...

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We’re hiring!

Account Manager We are looking for a smart, energetic and creative account manager to join our team. Ideally, you’ll have at least three years’ communications experience under your belt, including social and media relations work. Email us at info@targetgroup.co.uk if you’d like some more information, or simply send your CV and covering letter if you’ve...

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Celebrating with WellChild

Last week, members of #TeamTarget celebrated with the firm’s nominated charity, WellChild, at their annual awards ceremony in London. Target Chief Executive Sarah Bryars and Office Manager Bev Ryder-Jones joined WellChild staff, supporters, families and children, alongside charity patrons the Duke and Duchess of Sussex, at the event held on 4 September at the Royal...

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The power of conversation

If you’re a BBC Radio 1 listener or have scrolled through Twitter this week, chances are you’ve heard about ‘pass the pasty’; a light-hearted yet effective challenge that was launched following a simple conversation on the radio. This got me thinking about the power of conversation and the impact it can have on communications. Campaign...

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Honesty is the best policy

During my week working at Target I have learnt potentially the most important ingredient to successful PR; learning how to create a compelling story which is rooted in fact.   Ever since Trump first labelled a story as fake news, it feels like we have been living in an era of confusion over what to...

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New perspectives: making what’s good, better.

  I can’t believe it’s been almost a month since I joined the team here at Target, this has hands down been the quickest month of my life. I knew I would be writing this post from about my second day in the office, so I’ve been through a few topic ideas, started about twenty...

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The Power of Print

  The internet, email, a 24/7 non-stop newscycle, social media and a generation that’s always ‘on’, these are just some of the reasons given for the long-anticipated death of print. But like a phoenix, it would seem that print is rising from the ashes of papers deserted by dwindling circulations and discarded direct mail shots....

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Trust me, I’m in PR

“The greatest dividend of transparency, is trust.”   In a world of ‘fake news’, spin and political obfuscation, this pearl of wisdom suggests we have much to learn from the Estonian government.   Earlier this week I had the privilege of listening to Mr Lauri Almann, Former Permanent Secretary of the Estonian Ministry of Defence,...

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VAR: The end of human referees?

Last week I attended the Annual Growing Gloucestershire Conference, with the theme of the Fourth Industrial Revolution. Topics discussed included futurism, robots, artificial intelligence and the changes that would be brought about by the proliferation of the last two. This got me thinking about where artificial intelligence (AI) can make a big difference.   The...

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Award Winning

Target has a proud history of clinching awards for the high-quality work we produce with, and for, our clients. Over the past two decades that amounts to 33 awards, plus being named as finalists in a further seven – not bad going! Most recently, our role as editors, researchers and copywriters on Leading magazine (in...

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Feeling Empowered

  It’s been a year of momentum for women’s movements, and while critics might complain that it’s “gone too far”, personally I’m feeling buoyed by the exposure that has been gained. From Ireland’s ‘Together for Yes’ campaign success last month, to the #MeToo movement after the Harvey Weinstein scandal, women’s voices are acting as agents...

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Giving back

Target takes to the course all in aid of WellChild Last year, we held our first charity golf day. It was such a success, we decided to do it again this year, and we raised an amazing £4,000 for WellChild, thanks to our fantastic teams, sponsors, supporters and those who donated auction and raffle prizes....

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Supporting new talent

Exiting the comfort zone – my week with Team Target What I wanted to gain from work experience   I’m a final year sports journalism student from the University of Gloucestershire and as part of my course I had to complete three-weeks of work experience.   Work experience is all about testing yourself in fields...

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