News

“AimTrue”

How is my aim? During my time at Target, it was made clear to me (it’s all over the walls) that you must be focussed, goal orientated and aim true. I have always thought I did those things and held those traits. However, working in an environment where their end goal is to achieve the...

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It’s all about easy video

Video has exploded onto social media as the sure-fire tool for exposure and engagement. And it’s backed up by the stats:   ⭐️ More than 500 million people are watching videos on Facebook daily ⭐️ Posts on social media which include video have 48% more views ⭐️ 43% of consumers on social media want to...

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Scary talking

As Baz Luhrmann says, “you should do one thing every day that scares you”.   I seem to manage this often, whether it’s negotiating the slippery ramp to empty my overfilling wheelbarrow at the farm, surviving the A40 (complete with overtaking drivers who seem intent on holding a death wish) or trying to reassure Handy Mobile...

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New Year [work] Resolutions

With every New Year comes the personal pledge to start afresh and set some new aims, goals and aspirations to strive for over the next 12 months.   As many of us have, I’ve tried with varying degrees of success and failure to meet my quite trivial New Year resolutions that I hope will improve...

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Three social media trends to watch in 2018

In today’s market, where more than 70% of internet users are active on social media, implementing a strong social media strategy is a vital part of the marketing mix. Yet keeping on top of the latest trends and tools in social media is more complex now than ever. The platforms are ever-changing, and while new...

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10 things I learnt doing work experience with Target

I am in my second year of a public relations course at Birmingham City University, and was delighted when Target agreed to take me on for a week of hands-on experience with them. Throughout the week I have gained invaluable knowledge about the workings of a PR agency, and have been able to get stuck...

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Culture is key for business success

The culture of any organisation is hugely important. It’s something we’ve done a lot of work on here at Target, helping us to make sure everyone is aware of the ultimate goal we are working towards, as well as creating the kind of working environment that is productive, supportive and engaging.   Before I talk...

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A Question of Trust

This week, Amazon has announced something that many consider a step too far and it’s made me think about how and why we decide to trust certain brands, what it takes to earn that trust and what happens when that trust is broken. Amazon has developed some outstanding innovations such as Amazon Prime Now providing...

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Local media landscape: decline or opportunity?

This month, we have seen changes in Target’s local paper, the Gloucestershire Echo and their sister publication, the Citizen, with a roll back to become a weekly publication and a shift in focus towards their digital platform.   It has been an unsettling time for local papers and their reporters over the last decade. The...

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Experienced help for start-up firm

Competition winner announced     We are delighted to reveal the winner of our competition for young SMEs as innovative engineering consultancy, Rockatek.   Launched as part of Target’s 40th anniversary celebrations, the competition was designed to help newly established smaller businesses located within a 50-mile radius. Entrants were asked why their business deserved to...

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Target tees off… again

Following our own golf day for WellChild back in June, our Chairman Colin Spencer and Account Director Toby Aiken took to the course again to support WellChild’s own Mark Foster Golf Day. Held annually at The Shire, London, on the only course in the UK designed by the legend Seve Ballesteros, Colin and I were...

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Bringing birthday sparkles (virtually)

It finally arrived!   Target celebrated its 40th birthday on Friday 1 September, marking the date that the business was registered by founder Patrick Wood in 1977.   But how to celebrate this? We initially put our heads together to come up with something that really embodied the spirit of Target: creative, stand-out, forward-thinking and...

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Target Chronicles part five: Now

Commitment and ambition   And so here we are in 2017, celebrating 40 years with a great team that’s firmly facing forward. Target is growing, recording solid profits and embracing a bright future in an ever-changing marketplace. It’s certainly a very different agency to the one Patrick Wood started back in 1977, now concentrating on...

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Target Chronicles part four: 10 years ago

The highs and lows that breed resilience In this article, I am looking at the decade from 1997 to 2007, by which time the optimism of the previous decade had been given a good kicking. After 1997 things had continued to go pretty well for a while with returns from the TDA investment increasing and...

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Target Chronicles part three: 20 years ago

Investment expands Cheltenham’s creative scene.   In this, the third of my articles looking back at the history of Target, we arrive at 1997, when direct marketing was gaining in popularity and the postman was weighed down with sacks of direct mailshots. Back in the 1990s, direct marketing (DM) became a very important mode of...

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Finalist in Gloucestershire Business Awards

Hot-on-the-heels of our recent shortlisting for two PR awards, Target has been named as a finalist for Best Small Business in the Gloucestershire Business Awards 2017. Making it to the final three in this category feels like a huge accomplishment; we know how many extraordinary businesses there are in the county. It’s rare for us...

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Growth through innovation

In the second of a series of blogs leading up to Target’s 40th birthday on 1 September our Chairman, Colin Spencer, takes a look at 1987 and how things had changed in ten years.   By the late 1980s Margaret Thatcher’s pro-business Conservative government had led to a much improved economic situation; although it could...

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The agency that began with belief

In the first of a series of blogs leading up to Target’s 40th birthday on 1 September our Chairman, Colin Spencer, takes a look at key moments in the past decades.   Target is celebrating its 40th anniversary in 2017 and as I have been with the business for 23 of those years, I thought...

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Double award shortlist success

We had cause to break open the bubbly and celebrate recently after being shortlisted in two Chartered Institute of Public Relations (CIPR) PRide Award categories.   The news that we’d been named as a finalist for our work with leadership development and strategy specialists QuoLux was greeted with much jubilation in the office! We submitted...

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We’re hiring!

We are looking for a smart, energetic and creative account executive to join our team. Ideally, you’ll already have some PR / communications experience under your belt, but we’re open to hearing from recent graduates too, or those with relevant qualifications. Email us at info@targetgroup.co.uk if you’d like some more information, or simply send your...

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