News

We’re hiring!

We are looking for a smart, energetic and creative account manager to join our team. Ideally, you’ll have at least three years’ communications experience under your belt, including social and media relations work. Email us at info@targetgroup.co.uk if you’d like some more information, or simply send your CV and covering letter if you’ve heard enough...

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Biggest test for Australian cricket?

I’m not a big follower of cricket.  My vague understanding of the sport goes back to when my brother played at county level.  Incentivized by the promise of wonderful teas I used to go along and watch him, often sadly leaving early when he was out for a duck, disappointed that I’d miss the iced...

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Making time

In our busy lives, it can often feel like there aren’t enough hours in the day. And each year, as we did on Sunday, we move into British Summer Time with a 23-hour day when this is quite literally true. So, my question is, how do we create more time?   Since we can’t actually...

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BrewDog launch satirical campaign with sexism: a risk worth taking?

Looking back on this year’s International Women’s Day, we saw a number of marketing campaigns celebrating the social, economic, cultural and political achievements of women. Although, like most gender equality movements, it’s rare to have a flurry of feminist campaigns without one or two appearing controversial on the surface. Execution One of those being the...

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Festival Focus – Cheltenham Preview

The eyes of the sporting world will soon be focused on Cheltenham with the latest running of the National Hunt Festival culminating with the Gold Cup on Friday 16 March. Four days of top class racing with 28 races, more than £4.5 million in prize money, attracting 240,000 spectators generating around £100 million to the...

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Tackling planning and adaptability to take home a win

The post mortem into England’s defeat by Scotland, their first in ten years, in last Saturday’s Six Nations at Murrayfield has focussed on England’s preparation, with Eddie Jones taking the blame for not getting it right. However, the spotlight has also been shone on England’s inability to react to Scotland’s aggression at the breakdown on...

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A Sense of Purpose

Understanding what an organisation is all about is key to what we do at Target. Many of our client relationships start with a strategic messaging workshop where we sit down with key personnel and discuss what it is that makes them different; what they offer that their competitors don’t, or how they address the concerns...

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“AimTrue”

How is my aim? During my time at Target, it was made clear to me (it’s all over the walls) that you must be focussed, goal orientated and aim true. I have always thought I did those things and held those traits. However, working in an environment where their end goal is to achieve the...

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It’s all about easy video

Video has exploded onto social media as the sure-fire tool for exposure and engagement. And it’s backed up by the stats:   ⭐️ More than 500 million people are watching videos on Facebook daily ⭐️ Posts on social media which include video have 48% more views ⭐️ 43% of consumers on social media want to...

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Scary talking

As Baz Luhrmann says, “you should do one thing every day that scares you”.   I seem to manage this often, whether it’s negotiating the slippery ramp to empty my overfilling wheelbarrow at the farm, surviving the A40 (complete with overtaking drivers who seem intent on holding a death wish) or trying to reassure Handy Mobile...

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New Year [work] Resolutions

With every New Year comes the personal pledge to start afresh and set some new aims, goals and aspirations to strive for over the next 12 months.   As many of us have, I’ve tried with varying degrees of success and failure to meet my quite trivial New Year resolutions that I hope will improve...

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Three social media trends to watch in 2018

In today’s market, where more than 70% of internet users are active on social media, implementing a strong social media strategy is a vital part of the marketing mix. Yet keeping on top of the latest trends and tools in social media is more complex now than ever. The platforms are ever-changing, and while new...

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10 things I learnt doing work experience with Target

I am in my second year of a public relations course at Birmingham City University, and was delighted when Target agreed to take me on for a week of hands-on experience with them. Throughout the week I have gained invaluable knowledge about the workings of a PR agency, and have been able to get stuck...

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Culture is key for business success

The culture of any organisation is hugely important. It’s something we’ve done a lot of work on here at Target, helping us to make sure everyone is aware of the ultimate goal we are working towards, as well as creating the kind of working environment that is productive, supportive and engaging.   Before I talk...

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A Question of Trust

This week, Amazon has announced something that many consider a step too far and it’s made me think about how and why we decide to trust certain brands, what it takes to earn that trust and what happens when that trust is broken. Amazon has developed some outstanding innovations such as Amazon Prime Now providing...

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Local media landscape: decline or opportunity?

This month, we have seen changes in Target’s local paper, the Gloucestershire Echo and their sister publication, the Citizen, with a roll back to become a weekly publication and a shift in focus towards their digital platform.   It has been an unsettling time for local papers and their reporters over the last decade. The...

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Experienced help for start-up firm

Competition winner announced     We are delighted to reveal the winner of our competition for young SMEs as innovative engineering consultancy, Rockatek.   Launched as part of Target’s 40th anniversary celebrations, the competition was designed to help newly established smaller businesses located within a 50-mile radius. Entrants were asked why their business deserved to...

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Target tees off… again

Following our own golf day for WellChild back in June, our Chairman Colin Spencer and Account Director Toby Aiken took to the course again to support WellChild’s own Mark Foster Golf Day. Held annually at The Shire, London, on the only course in the UK designed by the legend Seve Ballesteros, Colin and I were...

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Bringing birthday sparkles (virtually)

It finally arrived!   Target celebrated its 40th birthday on Friday 1 September, marking the date that the business was registered by founder Patrick Wood in 1977.   But how to celebrate this? We initially put our heads together to come up with something that really embodied the spirit of Target: creative, stand-out, forward-thinking and...

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Target Chronicles part five: Now

Commitment and ambition   And so here we are in 2017, celebrating 40 years with a great team that’s firmly facing forward. Target is growing, recording solid profits and embracing a bright future in an ever-changing marketplace. It’s certainly a very different agency to the one Patrick Wood started back in 1977, now concentrating on...

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