News

Taking action on mental health

Last week marked Mental Health Awareness Week which also coincided with the publication of some revealing statistics from the Chartered Institute of Public Relations (CIPR’s) State of the Profession report 2019. An initiative from the Mental Health Foundation, which was first launched in 2001, Mental Health Awareness Week has tackled topics including stress, relationships, loneliness,...

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#LifeAtTarget – Account Executive edition

Ever wondered what life at Target is like? We caught up with Account Executive, Shannon O’Brien for some quick-fire questions which shed a little light on life in our team.   What’s your favourite thing about being an Account Executive? My favourite thing about being an Account Executive at Target is the diversity of the...

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Throwing yourself in at the deep end

There are two words that can often send shivers down any student’s spine – work experience. The thought of visiting new places and working with new people can be very daunting for some, including me. Although it might be a worrying prospect, as the Chinese proverb says: ‘Tell me, I’ll forget Show me, I’ll remember...

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We’re hiring!

We are looking for an energetic Account Executive to join our team.  The role covers both B-2-B and consumer PR – working for a range of clients from well-known brands to aspiring ones and demands a savvy PR individual to help deliver excellent communications. If you have at least 12 months’ PR experience, a good...

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Work Experience – The Call of Confidence

My work experience has drawn out the confidence in me. Your first work experience could be daunting, no matter how prepared you think you are. Many of us find it difficult to be confident and make the best of the work experience opportunity. Despite having experiences in the marketing field and academic knowledge in communications...

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Time for a Spring Clean?

The end of March closed a very busy month here at Target, with planning and preparations for campaigns and PR programmes in full swing and of course not forgetting the renowned Cheltenham Festival. In the spirit of the new season and the recent sunshine (hopefully it returns), I thought a ‘spring clean’ seemed in order....

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Taking advantage of social media habits

Earlier this year I found myself inspired by my sister’s decision to take a social media break. Her discoveries got me thinking about how much social media influences our decisions, and how understanding social media habits benefits businesses and brands. For example, I genuinely bought a packet of Nina’s Popcorn once because I thought the...

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We need to talk…

This week (18-24 March) is National Conversation Week.  It might have passed me by – had it not been for a chat with Maggie Newton of Red Clematis who highlighted the topical calendar reference (so thank you).  And so, it seemed fitting that as communications specialists we should be embracing the topic.  Or, talking a...

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Festival Focus – Cheltenham Preview

Cheltenham Ladies College – Thursday 7 March 2019   Now that the Equine Flu scare has abated, the eyes of the sporting world this week will be focussed on Cheltenham with the latest running of the National Hunt Festival culminating with the Gold Cup on Friday. Four days of top class racing with 28 races,...

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Celebrating women in business

It’s International Women’s Day, a day to celebrate the achievements of women and the growth of gender balance across the world. At Target we’re used to celebrating each other’s achievements, and with lots of inspirational women to choose from here, it’s hard to focus a celebratory blog post.   Each month at our team meetings...

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3 months to go! The countdown to Target’s charity golf day begins…

It’s almost that time of year again! Three months today (Thursday 6 June, 2019) we’ll be hosting our third annual charity golf day at Brickhampton Court Golf Complex, Churchdown, Gloucester, raising funds for WellChild; the national charity supporting sick children and their families.   Here, you’ll find out what to expect on the day, how...

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How to play the numbers game

Numbers can play an important part in storytelling, counterintuitive for an area associated with words, we know. Working with surveys and data to craft hooks for press releases and campaigns is a tried and tested approach. While it’s great to commission new research for a client, it’s not always feasible. Turning to reliable third-party sources,...

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Socially conscious brands; misplaced or proven tool?

It’s fair to say that the last few years have been fairly turbulent. The news cycle has been dominated by stories that have generated polarising opinions and the political, cultural and social ramifications have been, and continue to be, felt on a huge scale. This prevalence is not only having an effect on the news...

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Join our #Innovation conversation

Wondered how to get a natural high in the depths of January? Try this. Gather a tranche of open-minded business leaders, invite them to a state-of-the-art university lecture theatre, then deliver the first masterclass of your life on a business-critical topic (no, not the one beginning with B). There’s never been a more important time...

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PLAN-uary

Being more than half way through the first month of the new year, it’s occurred to me that as well grey skies and dieting, January is all about planning. And for anyone working in communications, this makes it an absolutely critical time of year. PLAN-uary, as I’m now coining it, has mostly seen the Target...

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Getting on the ‘Career Ladder’ in PR

As 2018 turns into 2019, the mince pies have all been eaten and it’s back to reality, it is a good time to reflect. Mistakes made, lessons learnt and all the in-between. Last year I took my first step on the career ladder by joining Target. So, in the spirit of the New Year, I...

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How to ace your way through Christmas day by communicating brilliantly

I’m lucky to have a big, diverse family and getting together is fun but it’s not always easy. For many of us, Christmas is a time when we’re around people we love very much but don’t see every day. Getting the maximum enjoyment out of it, while avoiding the pitfalls of ineffective communication is my...

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Target raises thousands for WellChild

A busy year of fundraising has ended with our Target team donating £5,350 to WellChild, which has its headquarters in Cheltenham.   We organised a host of fundraising events during 2018 in aid of the national charity for sick children, and invited charity representatives to join us for a mince pie and a glass of...

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The Importance of PR – My Work Experience

Ever since I started my GCSEs, I instantly knew that I wanted to take up a role in the business world. The sound of an innovative, interactive career interested me greatly. I’ve always wanted to be involved first hand in tasks, as well as put in all my effort, and gain a big result out...

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Building brand for competitive advantage

It must be great to be exceptionally talented at something – gifted with a natural ability that can flourish; to have Ronaldo’s right foot, Federer’s forehand etc. Yes, I know we each have skills we can hone (I convince myself of this in my regular eventing training sessions, much to the frustration of my horse),...

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