News

Today’s lesson: ditch the marketing jargon

“So what is it that you do?” “Public Relations” “So what is it that you do?” This morning I was reminded how liberating it is to get back to brass tacks. A first meeting with a local businessman began with the kind of tumbleweed moment that rolls through your mind for an instant; how have...

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Gold Cup: One PR’s relations with the public

Cheltenham Gold Cup Festival: Are we going to the races…or going to the dogs? Last year’s Gold Cup Festival broke attendance records, with 235,125 race-goers descending on our town over the four days. Good fun I’m sure was had by all who attended and many in the town (mainly the bars of course) were all...

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Girl power!

Girl power! It’s International Women’s Day tomorrow (8 March), which prompted my thinking into girl power; less Spice Girls, more women in PR. Our industry of PR is actually dominated by women. Last year’s PRCA census revealed the gender split as 63% women 37% men, a stat that’s reflected in our team – with our...

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LFW demonstrates just how innovative digital PR can be

This may be a sweeping statement on my part, but we all know digital PR is rapidly becoming an essential part of any successful communications campaign. Long gone are the days of media relations churning out press release after press release; digital creates an opportunity to bypass traditional media to speak directly to your target audience...

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A good Time to Talk

Today (Thursday 6 February) is the very first Time to Talk Day which aims to get people talking about mental health. It’s a focal point of the Time to Change campaign which is England’s biggest programme to challenge mental health stigma and discrimination. This week also saw Australia’s most decorated Olympian, Ian Thorpe, admitted to rehab....

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#Sticksandstones…

Sticks and stones may break my bones, but words will never hurt me. Not sure that Beth Tweddle or Stan Collymore would agree with that. Twitter trolls reared their ugly heads once again last week – with Beth subject to abuse during a Sky Sports News Q&A session, which was meant to be promoting women...

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Get motivated for change

Motivation. It’s a powerful force that can determine success or failure in almost anything. Going to the gym, giving up booze (Dryathlon anyone?), or embarking on a spot of DIY, we know from experience that a good dose of personal motivation is required for most of us to make changes happen. It strikes me this...

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Evolving PR: Team Target reports on what we believe 2014 will hold for the industry?

As we enter another new year, the question of ‘what will this year hold for the industry?’ naturally arises. Here are a few thoughts from some of the team on what we feel working in this industry will be like this year. “In 2014 boundaries between disciplines will continue to blur, and great ideas will...

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Iiiiiiiiiiiiiiiiit’s Chriiiiiistmas!!

Just in case anyone hadn’t noticed. I mean, the Christmas adverts that hit the TV screens in what seemed like July were a dead giveaway that the festive season was soon to be upon us. But does it really feel like Christmas? The weather outside isn’t particularly frightful so I don’t feel like I need...

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What is PR?

Recently whilst I have been studying for my CIPR Foundation Award, I have been looking at textbook definitions of Public Relations. The Chartered Institute of Public Relations defines PR as: “Public relations is about reputation – the result of what you do, what you say and what others say about you.” This week I have...

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A spa day – but not as you know it

Spas and beauty salons were the hot topic this week at Target, not just because the team is planning its next pampering treat, but as a result of a visit to Spa Life, one of the UK’s leading industry events. A first for Target, this conference was certainly an insightful introduction into the world of...

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A picture is worth a thousand words

The UK Picture Editors’ Guild Awards were announced this week (my personal favourite is Anthony Chapel-Ross’s shot of a returning father being reunited with his son) and it got me thinking about the importance of photography in PR. It’s something we place great emphasis on and is a fundamental aspect to much of the work...

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Finance: It’s not like it used to be

I was reminiscing with a client recently about how different it used to be trying to raise finance from the bank, prior to the credit crunch. Just over ten years ago our business moved office and had a lot of expenditure upgrading the premises, which put a strain on our cashflow. To help tide us...

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The Art of Managing the Media – with ex-BBC Journalist John Rockley

Managing the media, what John Rockley referred to as ‘Journalist Whispering’, is becoming increasingly more complex. This was one of the opening admissions made by John at a Chartered Institute of Marketing seminar in Cheltenham this week. Not only are journalists busy being journalists, they are also answerable to publication sales and marketing directors responsible...

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Clever communication is key to future success

At the heart of what all PRs do lies creativity, not only in terms of content but approach. Whether you’re writing an engaging press release or a short and snappy tweet, the aim of the game is to attract interest in your story and your client. At a recent PRCA National Conference, executive director of...

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You can’t forget the past by pretending to be something else tomorrow

We’ve all witnessed Miley Cyrus very publicly trying to break free from her whiter than white Hannah Montana Disney character image, and her latest antics have sparked yet more controversy. Not only did the 20-year-old pose provocatively for Terry Richardson, she has also hit back at Sinead O’Connor’s open letter, in which she pleads with...

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Be careful what you tweet for…

Twitter is all about sharing news and opinions. Therefore, it’s understandable that many of us turn to the real-time online network to vent our frustrations when services, products or providers let us down. Even I’ve done it – as a sporadic tweeter – when left stranded in my car with poltergeist windscreen wipers that were...

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A recipe for client-agency success

Speedos, Twerking and Jimmy Carr. It struck me this week that client-agency-media relationships can be formed in the most unlikely places. It’s an obvious statement, but being able to foster strong relationships with clients and media contacts is often the key to PR success. This has resonated with me particularly over the last seven days,...

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The Feedback Loop

Do you give good feedback? Let me re-phrase that. Is the feedback you give saying as many good things about you, as it is about the subject of your review? We’re all accustomed to dishing out feedback, whether we’re reviewing a fabulous or disastrous holiday venue, providing a glowing testimonial for a colleague/mate/ex-boss/would-be-client on LinkedIn,...

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The silly season that keeps on giving

It’s August. The MPs had scarpered off to their holiday homes and the school gates were securely padlocked, leaving press rooms up and down the country able to indulge in the season of silly stories. Many comms professionals have been debating whether silly season is still in existence – a credible argument considering the drivel...

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