News

The Art of Managing the Media – with ex-BBC Journalist John Rockley

Managing the media, what John Rockley referred to as ‘Journalist Whispering’, is becoming increasingly more complex. This was one of the opening admissions made by John at a Chartered Institute of Marketing seminar in Cheltenham this week. Not only are journalists busy being journalists, they are also answerable to publication sales and marketing directors responsible...

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Clever communication is key to future success

At the heart of what all PRs do lies creativity, not only in terms of content but approach. Whether you’re writing an engaging press release or a short and snappy tweet, the aim of the game is to attract interest in your story and your client. At a recent PRCA National Conference, executive director of...

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You can’t forget the past by pretending to be something else tomorrow

We’ve all witnessed Miley Cyrus very publicly trying to break free from her whiter than white Hannah Montana Disney character image, and her latest antics have sparked yet more controversy. Not only did the 20-year-old pose provocatively for Terry Richardson, she has also hit back at Sinead O’Connor’s open letter, in which she pleads with...

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Be careful what you tweet for…

Twitter is all about sharing news and opinions. Therefore, it’s understandable that many of us turn to the real-time online network to vent our frustrations when services, products or providers let us down. Even I’ve done it – as a sporadic tweeter – when left stranded in my car with poltergeist windscreen wipers that were...

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A recipe for client-agency success

Speedos, Twerking and Jimmy Carr. It struck me this week that client-agency-media relationships can be formed in the most unlikely places. It’s an obvious statement, but being able to foster strong relationships with clients and media contacts is often the key to PR success. This has resonated with me particularly over the last seven days,...

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The Feedback Loop

Do you give good feedback? Let me re-phrase that. Is the feedback you give saying as many good things about you, as it is about the subject of your review? We’re all accustomed to dishing out feedback, whether we’re reviewing a fabulous or disastrous holiday venue, providing a glowing testimonial for a colleague/mate/ex-boss/would-be-client on LinkedIn,...

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The silly season that keeps on giving

It’s August. The MPs had scarpered off to their holiday homes and the school gates were securely padlocked, leaving press rooms up and down the country able to indulge in the season of silly stories. Many comms professionals have been debating whether silly season is still in existence – a credible argument considering the drivel...

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Is UK plc really on the road to recovery?

It may have been a long time coming but the latest economic indicators certainly suggest that there are genuine green shoots and the start of a recovery. We have seen GDP grow in the first two quarters of 2013, reduced unemployment, rising house prices, increased new car sales and even a sense of optimism replacing...

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“It always seems impossible until it’s done” – Nelson Mandela

As thousands of students found out their A-Level results this week, I can’t help but reminisce over my results day. It seems like only yesterday that floods of tears were streaming down my face as I read my results, which meant my mother thought that I had failed. How wrong she was! Compared to 2012,...

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Adverts – you either love them or hate them

This week, Marmite’s new ad campaign, which features jars of the product being ‘saved’ by rescue teams from the back of consumers’ cupboards, has caused outrage from some viewers, leading to the Advertising Standards Authority receiving almost 400 complaints. Described by complainants as being in ‘poor taste, deeply offensive and trivialising the work of animal...

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“It is better to be alone than in bad company” – George Washington

So Saturday 27 July was PR National Awareness Day but (yes, you’d be right to sense some irony here) who knew? At least the 127 people who liked its dedicated Facebook page did. The other person who knew about our industry’s dedicated day was Benjamin Webb, Managing Director of his own PR agency, who had...

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By George that’s good PR!

The world waited with bated breath. International media were ensconced outside St Mary’s hospital for several weeks; people camped outside for days, all waiting for George. And then, finally, on Monday the future king was born, on Wednesday he was named and Sarah won our sweepstake! Three generations of living heirs (Princes Charles, William and...

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There’s more than one way to skin a cat

Language. We use it every day and for most of us it’s something we just take for granted. We speak and the words come out or we write a short text to a friend but without giving it a second thought. When it comes to PR though, it’s something we take a more considered approach...

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Glastonbury – more than a music festival

This time last week I was lucky enough to be at Worthy Farm, standing in front of the pyramid stage watching Jake Bugg perform, and of course donning a pair of wellies. Glastonbury is one of the world’s largest music festivals and provides the blueprint for many others, yet it still remains to be an...

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The art of conversation

As social creatures, most of us seem to be hard-wired to share what’s in our head with others. What we think, what we know, how we feel – it’s hard to go for any great length of time without letting at least some of the cat out of the bag. Now social media presents an...

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A glimpse of PR

I have been interested in a career in marketing for the last few years, but was unsure of the specific work it entailed. So, when I was offered a week’s work experience with Target PR, I was extremely excited! To apply the skills I’ve learnt at school into a work environment, and see first-hand the...

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Eventful communications

Whenever anyone asks what I do and I say I work in PR, many people immediately think of Ab Fab, attending client events every day of the week, schmoozing with other PR luvvies, air kissing and quaffing champagne. This couldn’t be further from the truth! The reality is that much of the work I do...

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Mum’s the word

This week it was reported that there are 2.4 million non-working women in the UK, which opened the floodgates for more debate over the working mum vs. the stay-at-home mum. It also raised concerns about the under-representation of women in business as a result of women taking time out to bring up a family. As...

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I’m coming off Facebook

Reading an article titled: ‘Is Facebook really dead for young people?’ on prweek.com yesterday afternoon, reminded me of the many occasions I’ve heard chums declare ‘I’m coming off Facebook!’ And I must admit, when my own mother’s friend request popped up in my notifications, it somewhat tarnished its appeal for me. Undeniably, Facebook is still...

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Buying into the high street

My nan’s right – the high street isn’t what it used to be. Of course she’s not the only one to think this, with her opinion being shared, debated and echoed by retail experts, the media and general public as the boom of online sales and out-of-town shopping impacts on our traditional shopping destinations. The...

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