News

Is UK plc really on the road to recovery?

It may have been a long time coming but the latest economic indicators certainly suggest that there are genuine green shoots and the start of a recovery. We have seen GDP grow in the first two quarters of 2013, reduced unemployment, rising house prices, increased new car sales and even a sense of optimism replacing...

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“It always seems impossible until it’s done” – Nelson Mandela

As thousands of students found out their A-Level results this week, I can’t help but reminisce over my results day. It seems like only yesterday that floods of tears were streaming down my face as I read my results, which meant my mother thought that I had failed. How wrong she was! Compared to 2012,...

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Adverts – you either love them or hate them

This week, Marmite’s new ad campaign, which features jars of the product being ‘saved’ by rescue teams from the back of consumers’ cupboards, has caused outrage from some viewers, leading to the Advertising Standards Authority receiving almost 400 complaints. Described by complainants as being in ‘poor taste, deeply offensive and trivialising the work of animal...

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“It is better to be alone than in bad company” – George Washington

So Saturday 27 July was PR National Awareness Day but (yes, you’d be right to sense some irony here) who knew? At least the 127 people who liked its dedicated Facebook page did. The other person who knew about our industry’s dedicated day was Benjamin Webb, Managing Director of his own PR agency, who had...

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By George that’s good PR!

The world waited with bated breath. International media were ensconced outside St Mary’s hospital for several weeks; people camped outside for days, all waiting for George. And then, finally, on Monday the future king was born, on Wednesday he was named and Sarah won our sweepstake! Three generations of living heirs (Princes Charles, William and...

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There’s more than one way to skin a cat

Language. We use it every day and for most of us it’s something we just take for granted. We speak and the words come out or we write a short text to a friend but without giving it a second thought. When it comes to PR though, it’s something we take a more considered approach...

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Glastonbury – more than a music festival

This time last week I was lucky enough to be at Worthy Farm, standing in front of the pyramid stage watching Jake Bugg perform, and of course donning a pair of wellies. Glastonbury is one of the world’s largest music festivals and provides the blueprint for many others, yet it still remains to be an...

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The art of conversation

As social creatures, most of us seem to be hard-wired to share what’s in our head with others. What we think, what we know, how we feel – it’s hard to go for any great length of time without letting at least some of the cat out of the bag. Now social media presents an...

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A glimpse of PR

I have been interested in a career in marketing for the last few years, but was unsure of the specific work it entailed. So, when I was offered a week’s work experience with Target PR, I was extremely excited! To apply the skills I’ve learnt at school into a work environment, and see first-hand the...

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Eventful communications

Whenever anyone asks what I do and I say I work in PR, many people immediately think of Ab Fab, attending client events every day of the week, schmoozing with other PR luvvies, air kissing and quaffing champagne. This couldn’t be further from the truth! The reality is that much of the work I do...

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Mum’s the word

This week it was reported that there are 2.4 million non-working women in the UK, which opened the floodgates for more debate over the working mum vs. the stay-at-home mum. It also raised concerns about the under-representation of women in business as a result of women taking time out to bring up a family. As...

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I’m coming off Facebook

Reading an article titled: ‘Is Facebook really dead for young people?’ on prweek.com yesterday afternoon, reminded me of the many occasions I’ve heard chums declare ‘I’m coming off Facebook!’ And I must admit, when my own mother’s friend request popped up in my notifications, it somewhat tarnished its appeal for me. Undeniably, Facebook is still...

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Buying into the high street

My nan’s right – the high street isn’t what it used to be. Of course she’s not the only one to think this, with her opinion being shared, debated and echoed by retail experts, the media and general public as the boom of online sales and out-of-town shopping impacts on our traditional shopping destinations. The...

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Leader of the pack

This week I’ve been thinking about what really makes a good leader in today’s dizzying speed of digital. And that’s when it hit me – BAM! Our client BAM is the UK’s leading student media sales agency and has been connecting brands with the student market for more than 15 years, with founder Tim Bodenham...

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Community relations

I think it would be fair to say that one of our clients has had a particularly good week: on Wednesday, ADEY Professional Heating Solutions was announced as the new primary sponsor of Gloucester Rugby Club. At Target Towers, ourselves a Gloucestershire-based company, we were bursting with pride to see Mike Tindall holding the newly...

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Time for a new perspective

The last couple of weeks have presented two blinding examples of the benefits to be gained by making time to attain new perspectives about our businesses. Working with clients that are innovating and growing at a pace is very exciting. One such Target client is defying the challenging market trends experienced by so many parts...

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Monkey business

I wasn’t expecting to learn about chimps at the last World Class Development Programme squad session I went to. Speak to riders to glean PR opportunities and watch beautiful horses – yes, but not discuss primates. And yet when I returned to the office the next day I was energised by what I’d learnt and...

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11 years in power; one tremendous divide in opinion

News Friday, 12 April 2013 11 years in power; one tremendous divide in opinion It seems most appropriate to use that somewhat overused and infamous brand strapline to sum up the nation’s divided opinion of the late Margaret Thatcher – ‘you either love it or you hate it’. Not a fan of using such a...

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A week in the life of a Target PR intern

No matter what you’re taught at university in terms of theory, practice and knowledge, I believe you don’t really start learning until you’re in a working environment and gaining hands-on experience – something I have always been eager to do. When I was offered the chance to work with Target, it was something I was...

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Ecobuild 2013: reflections

There can be no disputing the relevance of ‘energy efficiency’ as a theme central to the construction industry at large. But as we pursue the business of designing, producing and selling products, materials, systems and technologies that will deliver energy efficiency, do we sometimes get lost in the detail – how often do we pause...

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