News

The role of imagery has always been central to PR

That line comes from the recent rising power of images article on PRWeek.com and those ten little words have given me much food for thought over the past few days. It’s safe to say that images have had a close relationship with many communication disciplines over the years: not just PR, but marketing and advertising...

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All Roads Lead to Cheltenham

This week Cheltenham will be staging one of the UK’s premier sporting events as the 2013 National Hunt Festival is staged at Prestbury Park, featuring four days of top class racing. Racing is a great passion of mine, so I’d like to share some fantastic facts, followed by a few nags that may be worth...

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The office debate: concentration v collaboration

Working from home – a chance to plough through your ‘to do list’ without distraction or an opportunity to watch daytime TV with your feet up while occasionally responding to an email? Perhaps Yahoo! considers it to be the latter, after last week circulating a memo to all staff, banning them from working remotely. Unsurprisingly...

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Beauty – is it really skin deep?

It seems our quest for eternal youth is stronger than ever. Or maybe I’ve been content to bury my (frown-lined) head in the sand, avoiding the needle, in the hope that the ageing process will just pass me by. If this week’s Professional Beauty event (targeting the beauty trade) is an indicator of the shape...

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From financial relations to public relations

I have been a new business manager for nearly a year at Target Public Relations. Previously I had been a new business manager/mortgage advisor for most of my life. Although I knew my skills were transferable, when I started I didn’t really see many correlations between the two industries. But 12 months on it is...

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Pitch Perfect

With sunshine and blue skies above me, it was wonderful weather for my first PR pitch with Target. Having only been with the agency for six months, fresh out of uni, today was a big milestone; contributing my two pence piece to the most important stage of gaining a new client…no pressure then. I would...

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How to mask-a-pony

“They’ve only just discovered the horsemeat in lasagnes because the cheese on top was mascarpone.” The horsemeat scandal has given Twitter users much to laugh about this week and the national papers and broadsheets have been riding on the back of their jokes (sorry, I just couldn’t help it!). Even Downing Street tried to make...

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What’s PR for and how can we tell if it’s working?

This question is more pertinent than ever when organisations of almost every kind are under pressure to perform at their highest despite the economic climate. Here’s how I see it. PR strategy must contribute to organisational success. Except it’s not all that simple. Measuring the value of PR has been a bugbear for our industry,...

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The resolve to succeed

As we approach the end of the first month of 2013 there has been a lot of negativity in the media – with the prospect of a triple-dip recession, well known brands such as Jessops, HMV and Blockbusters failing to cope with the changes in technology, and the snow causing havoc for businesses. It’s been...

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It’s a dog eat dog world

But first, let’s rewind some 105 years to the birth of a brand that went on to establish more than 400 stores worldwide and provided a hub for music enthusiasts to unite through their love of lyrics. The origins of the brand name ‘HMV’ were founded upon the title of a painting ‘His Master’s Voice’...

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People power

The global brand that is Starbucks took a bit of a battering at the end of last year as they came under fire for not paying ‘enough’ UK corporation tax. Under huge pressure from its customers, the coffee giant agreed to pay £20m in tax over the next two years. When the story first broke,...

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Back to the Future

The new year is often a time when you find yourself reflecting on the previous twelve months; whether it’s the highs or the lows, the people we met on the way, or the monumental events that took place. Some may say we can learn from the past and face next year’s opportunities with a new...

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