News

Selling shared stories: PR in the cultural and heritage sector

  One of my passions is history, and as a graduate I cut my teeth in PR and comms with an internship at one of the UK’s largest conservationists and membership organisations: the National Trust.   This was at the point when the Trust was undergoing a drive to shake off the stuffy, retirement-age image...

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The other end of the news desk: my PR placement experience

When I was 17 and in college, my personal tutor thought it would be wise for me to consider a career in PR and marketing. Fast forward five years and three quarters of a journalism degree later, and I realise she might have been right. At Target, I’ve been involved in meetings, sat in on...

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Bringing home the bacon

To kick off our 40th anniversary charity partnership with WellChild, we thought we’d give businesses in Cheltenham the chance to start their day with a delicious bacon roll. It meant an early start as we had orders for more than 220 rolls – all to be delivered before 10am. But that was fine – it...

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Tips from a former apprentice

This week is National Apprenticeship Week, an event designed to celebrate apprenticeships and the positive impact they have on individuals, businesses and the wider economy. It’s a week of particular significance to me as I started my career as an apprentice. I finished my A-levels a little over three years ago but decided, like so...

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Experience is the best teacher

I don’t know how many times I’ve sat down for a meal at a family event and been pinned with the dreaded question, “So Elena, what are you going to do after you finish school?” I always used to wave this question off by saying I would decide next year. But now, halfway through my...

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Sharing the love

We’ve been sharing the love at Target this week. And not just the gorgeous heart shaped chocolates that Bethan brought in, but rather feel-good feedback that’s left us all with a rosy glow. Actually, it wasn’t Valentine’s Day that triggered this onset of positive recognition, but rather a call from a client. A call to...

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Don’t believe everything you read

When ‘fake news’ began making headlines during the US presidential race, the term referred to attention-grabbing yet blatantly untrue headlines spewed from click-bait websites and proliferated by social media. Only a few months since, fake news has been ‘weaponised’ into a tool of distraction for a president who is using it to undermine, question, and...

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PR planning with a reflective perspective

A new year typically brings with it a brand new diary, a clear mind and the resolution that you will most certainly sort your inbox on a daily basis! What it also brings, is hours of client-agency strategy planning, budgeting and reporting for the year ahead, which for me almost always means an abundance of...

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Variety is the spice of agency life

I’ve never worked in house, enjoying the variety that agency life brings. One minute you’re discussing the intricacies of a commercial heating system for a trade feature, the next, writing copy about a new pair of magnetic horse boots for a consumer equestrian magazine. We wear many hats, and not just in relation to the...

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Relationships Matter

So much of what we do is based on building strong relationships; not only with our clients, but with media contacts, stakeholders and suppliers. This is something of a priority at Target, and we are always keen to build upon existing relationships, as well as find ways to foster positive and trusting relationships with new...

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Reflecting on a decade in communications

Continuing the anniversary theme from Sarah’s blog last week, I have been reflecting on my ten years in communications, and how things have changed in that time. In 2007, I started working for a climate change research organisation, ostensibly as a scientific project officer, but in reality supporting (and then leading) the communications function. So...

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Keeping it fresh at 40

It’s that time of year for predictions and lists of the hot new things that will rock our world in 2017. The hum of innovation buzzes through entrepreneurial businesses and can often seem noisiest among start-ups. Radical disruptors, maverick inventors, ingenious technological applications; these are the headline acts that grab our attention and admiration. But...

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2016: A Year of Surprises

As we near the end of 2016 it’s time to take a deep breath and reflect on the surprises that have occurred during the year, none of which I could really have foreseen 12 months ago. We have seen Britain vote for Brexit, Theresa May replace David Cameron as Prime Minister, George Osborne sacked as...

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Work Experience: Teaming up with Target

As a current Masters student, time is something I have very little of. Gaining industry experience is crucial for budding PR practitioners, yet finding a placement can be both demoralising and draining. As I’m London-based during term time, I tend to spend my free time in Cheltenham so was hoping to gain some work experience...

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Lessons from the Christmas party

As the Christmas party season gets into full swing, I thought I would dissect these social gatherings, looking at how and why some people are more successful at navigating them than others and what lessons we can learn. In some ways, it’s very easy to draw parallels from these occasions with our approach to PR...

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Finding your voice; discovering a sense of purpose

Last week I was challenged by one of the most pre-eminent academics on the subject of leadership, Professor Steve Kempster, who posed the question ‘leadership for what?’ By becoming better leaders, what might we contribute to the world beyond (but not instead of) economic impact; what’s our dividend for good? He’s got me thinking, what’s...

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Visuals killed the radio star

In the well-documented rise of powerful visual content that conveys a brand’s story, PR professionals need to make sure they are moving with the times and shifting from tell to show. I recently attended an event hosted by CIPR South West that delved into the concept of #ContentThatConverts, a trending topic in the 2016 social...

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Celebrate the small to ensure success

We now live in a world where everything happens at 100mph with very little pause for breath which doesn’t allow us much, if any time, to reflect. We are so consumed with the next deadline and our to-do list that we rarely take the time to acknowledge smaller milestones or victories. While evaluation is a...

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Historical symmetry

What role does PR play in the political rhetoric that has convinced the voting majority to elect a President unproven in public office? November 9 is a historic day. In 1989, one of the most symbolic political events of the 20th Century took place when the Berlin Wall, that had divided the democratic West Germany...

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What makes teamwork work?

I loved playing netball when I was at school but it was just one of those things I did as a kid. At least that’s what I thought until recently. It seems the good old game of netball is having a moment and it’s a resurgence that I’m very pleased to have been completely caught...

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