News

Targeting Award Winning Performance

Taking home the Business of the Year title for Gloucestershire’s Women of the Year Awards 2016 makes us very proud. It’s testament to the fantastic work of the whole team, men and women, to build a successful business. At a time when the ‘gender pay gap’ and male dominated boardrooms continue to demonstrate an imbalance...

Read More

Declaring in the EU debate – PR goldmine or minefield?

Last week, UK media was abuzz with the story of JD Wetherspoons’ straight-talking boss Tim Martin declaring the company’s stance on the EU referendum debate as firmly backing Brexit. It’s the all-consuming subject of the moment – with both camps recruiting new high profile individuals almost daily to lend weight to their campaign. But what...

Read More

Mirror, mirror

  I’m not a particularly vain person – but I will use a mirror to check my morning’s toast hasn’t left its marmite trails on my chin, or to affirm that yes it is a bad hair day. It’s a snapshot reflection. What perhaps I hadn’t done until I embarked on Quolux’s LEAD training programme...

Read More

The winds of change…

Some people welcome change, others do not. But as I sit at my new desk and look out at my gloriously sunny view, I can’t help but think that change isn’t always a bad thing. Change is something we’re accustomed to in the world of social media – it’s a world of constant activity, shifting...

Read More

Three ways a social mission could benefit your business

Charitable giving is something many of us engage in, collectively donating billions of pounds each year. It’s an opportunity to support causes close to our hearts and help charities deliver their valuable work and, for businesses that choose to engage in charitable giving, it can have an even greater impact. A social mission is a...

Read More

A dose of inspiration for business

Not all Business Growth Conferences are made equal. The one that I attended a few days ago, hosted by accountants Tayabali Tomlin, was a cracker; full of practical steps and inspirational people. Identity was a recurrent theme, by which I mean, that which makes your business yours, and no one else’s. The culture, the values,...

Read More

May the fourth be with you…

This week sees sci-fi fans around the world celebrating Star Wars Day (May the fourth be with you) and being a fan, I thought I’d use a Star Wars analogy to help to define PRs place in the broader communications mix. Some business operators struggle to see the links between their business and PR; they...

Read More

Making integrated PR campaigns a PESO cake

PR today is a rapidly changing industry, with tools available at our fingertips to create fully integrated campaigns that deliver tangible results. There are increasing opportunities to make paid and organic communications work effectively in tandem with analytics and SEO, something which is embodied by the PESO model created by public relations thought leader Gini...

Read More

Employee values – time to paws for thought?

Over the last fortnight I’ve gone through an unusual shadowing experience at work, with my shadow, a four legged furry variety, following and joining me on my every move. Even into the bathroom – which was a little disturbing. ‘Wow how cool’ people remarked as she bounded up the stairs in our shared offices, ‘that’s...

Read More

The four step approach to social success

For many companies, a presence on social media is considered a must-have. It can be a useful tool for talking with customers or pushing a particular message, but for small teams (whose main role probably isn’t social media related) it can be difficult to find the time to manage social channels effectively and making regular...

Read More

The Apprentice Uprising

With National Apprenticeship Week upon us and with this year’s theme of #RiseToTheTop, I thought I’d take this opportunity to put pen to paper on the subject of apprenticeships and why they deserve so much more attention… not just in the media, but from an early stage in the careers advice received at school. Now...

Read More

Is it game, set, match for brand Sharapova?

The world of sport was left reeling this week with the news that Maria Sharapova had tested positive for a banned substance at the Australian Open in January. A poster girl for tennis, her Wimbledon triumph in 2004 aged just 17 set her on a meteoric rise. It could be argued that she has not...

Read More

This placement has been the decider

As a final year Journalism student soon to graduate, I’ve spent the past three years learning how to write and report news for print, online, radio and television, but I was yet to discover the thrill of working in Public Relations. Although it has only been a week, I have learned so much about the...

Read More

Is it a New Day for print news?

This February was certainly a tale of two halves for the UK’s national newspaper industry. With confirmation that The Independent is to become a digital title and cease printing at the end of March, so too came Trinity Mirror’s launch of the country’s first new national print newspaper for 30 years. Both have been heralded...

Read More

The rise of the blog

With the shock closure of the Independent’s paper editions in the light of its success online, and as I undertake my first Target blog, I decided to take a closer look at the changes in the mass media arena that are contributing to the uplift in digital supremacy, in particular the meteoric rise of blogging....

Read More

Mindfulness and yoga – a stretch too far for the workplace?

I went to my first yoga class this week, and after I’d got over the awkwardness of the heavy panting and the embarrassment of being as supple as an ironing board, I actually felt good. Aside from encountering a range of movements I didn’t think possible, I was struck by the link to meditation and...

Read More

The secret to a cracking campaign

Their soft fondant filling has made them one of the most popular seasonal indulgences since the 1970s, more than 500 million are made each year and now you can have them in a toastie. You guessed it, I’m talking about the Creme Egg! This year, to build on its rich history – and possibly try...

Read More

How to survive the economic headwinds

At a recent dinner hosted by our client BPE Solicitors, there was a warm glow of optimism among the dozen or so business leaders discussing the economic outlook in Gloucestershire for 2016. But in a wide ranging discussion on the State of the Economy that took us from ‘Brexit’, to cyber crime, terrorism and ‘guess...

Read More

It’s good to talk (face-to-face)

A huge amount of what we do is based on relationship building, whether that’s with our clients, media contacts or other stakeholders. It goes without saying that much of this is done electronically or on the phone; face-to-face communication is becoming less and less common as we seek to squeeze as much productive time from...

Read More

Can PR professionals achieve a work life balance?

Following a CIPR survey last year, it was reported that just over half of respondents who were senior managers and above felt stressed. However, the same survey reported that over 60% of all respondents love what they do. So by inference, some senior PR people are happy that they are stressed…? I fall into the...

Read More