News

Making integrated PR campaigns a PESO cake

PR today is a rapidly changing industry, with tools available at our fingertips to create fully integrated campaigns that deliver tangible results. There are increasing opportunities to make paid and organic communications work effectively in tandem with analytics and SEO, something which is embodied by the PESO model created by public relations thought leader Gini...

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Employee values – time to paws for thought?

Over the last fortnight I’ve gone through an unusual shadowing experience at work, with my shadow, a four legged furry variety, following and joining me on my every move. Even into the bathroom – which was a little disturbing. ‘Wow how cool’ people remarked as she bounded up the stairs in our shared offices, ‘that’s...

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The four step approach to social success

For many companies, a presence on social media is considered a must-have. It can be a useful tool for talking with customers or pushing a particular message, but for small teams (whose main role probably isn’t social media related) it can be difficult to find the time to manage social channels effectively and making regular...

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The Apprentice Uprising

With National Apprenticeship Week upon us and with this year’s theme of #RiseToTheTop, I thought I’d take this opportunity to put pen to paper on the subject of apprenticeships and why they deserve so much more attention… not just in the media, but from an early stage in the careers advice received at school. Now...

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Is it game, set, match for brand Sharapova?

The world of sport was left reeling this week with the news that Maria Sharapova had tested positive for a banned substance at the Australian Open in January. A poster girl for tennis, her Wimbledon triumph in 2004 aged just 17 set her on a meteoric rise. It could be argued that she has not...

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This placement has been the decider

As a final year Journalism student soon to graduate, I’ve spent the past three years learning how to write and report news for print, online, radio and television, but I was yet to discover the thrill of working in Public Relations. Although it has only been a week, I have learned so much about the...

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Is it a New Day for print news?

This February was certainly a tale of two halves for the UK’s national newspaper industry. With confirmation that The Independent is to become a digital title and cease printing at the end of March, so too came Trinity Mirror’s launch of the country’s first new national print newspaper for 30 years. Both have been heralded...

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The rise of the blog

With the shock closure of the Independent’s paper editions in the light of its success online, and as I undertake my first Target blog, I decided to take a closer look at the changes in the mass media arena that are contributing to the uplift in digital supremacy, in particular the meteoric rise of blogging....

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Mindfulness and yoga – a stretch too far for the workplace?

I went to my first yoga class this week, and after I’d got over the awkwardness of the heavy panting and the embarrassment of being as supple as an ironing board, I actually felt good. Aside from encountering a range of movements I didn’t think possible, I was struck by the link to meditation and...

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The secret to a cracking campaign

Their soft fondant filling has made them one of the most popular seasonal indulgences since the 1970s, more than 500 million are made each year and now you can have them in a toastie. You guessed it, I’m talking about the Creme Egg! This year, to build on its rich history – and possibly try...

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How to survive the economic headwinds

At a recent dinner hosted by our client BPE Solicitors, there was a warm glow of optimism among the dozen or so business leaders discussing the economic outlook in Gloucestershire for 2016. But in a wide ranging discussion on the State of the Economy that took us from ‘Brexit’, to cyber crime, terrorism and ‘guess...

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It’s good to talk (face-to-face)

A huge amount of what we do is based on relationship building, whether that’s with our clients, media contacts or other stakeholders. It goes without saying that much of this is done electronically or on the phone; face-to-face communication is becoming less and less common as we seek to squeeze as much productive time from...

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Can PR professionals achieve a work life balance?

Following a CIPR survey last year, it was reported that just over half of respondents who were senior managers and above felt stressed. However, the same survey reported that over 60% of all respondents love what they do. So by inference, some senior PR people are happy that they are stressed…? I fall into the...

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It’s all about the people

If there’s one thing I’ll take away with me from my week at Target, it isn’t how to write the perfect press release, or how to create the perfect Excel spreadsheet. It is how important people are in this industry. Your connections, your relationships with clients and even with members of your own team are...

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Communications planning for ‘better’ business

January is a month of optimism for many; we begin the year full of good intentions to ‘do’ and ‘be’ better; fitter, leaner, healthier, happier, whatever ‘better’ looks like for ourselves and our businesses. Effective communication, both within our firms and externally to our customers and other stakeholders, is fundamental to business success. So, whether...

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A student’s insight into PR

For youngsters deciding their career paths, work experience can offer incredibly valuable insights into a particular industry. At Target we regularly offer short-term work experience placements which afford young people the opportunity to get a taste of PR and develop essential skills. As well as being valuable to those taking on a work experience role,...

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Back to school

Throughout the next year, I’ll be heading back to school to support young business students as they set-up and run their own business for the first time, as part of Young Enterprise. Acting as a business advisor to the group of A-Level students, I’ll be on hand to guide them through their Young Enterprise journey,...

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Five PR lessons learnt

As we prepared to embark on our current recruitment drive for a new PR pro to join the Target team, careful consideration was given to outlining the necessary experience, skills and attributes we’d be looking for in our chosen candidate. As I started to think about the person they might be, I tried to remember...

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Confidence is key

Something that has struck me recently is the importance of confidence. In a business situation, I think it has a huge role to play in how you approach tasks and your ability to get things done. We may wear a mask of invincibility in front of others, but I know my confidence levels fluctuate and...

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Top tips for social storytelling

As PRs, we’re used to crafting stories for a variety of audiences, supporting brands to build awareness and strengthen their credibility. The same goals can be achieved using a well-constructed social media strategy, with the added benefit of enhancing SEO by driving greater numbers of visitors to a website and improving its ranking in search...

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