News

A winning formula for social media

Social media can be a tricky element for brands to get right, and as PR practitioners begin to adopt this area as their own, how can we integrate our ‘old’ and ‘new’ techniques to deliver maximum value? Enhancing customer service, improving SEO, increasing brand awareness and strengthening credibility are just a handful of key reasons...

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Communication, Leadership and the Bottom Line

Everyone communicates, but some are more effective than others at being heard. In a leadership context, this might also mean some are more effective than others at creating ‘followership’; at bringing people along on a vision, at inspiring advocacy and, yes, at making profit. So, here’s my three-step argument for why the boardroom should view...

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Bridging the gap from university to business

As a recent graduate, I knew that my Politics degree would open up a variety of career possibilities, however I have always been drawn to working in communications of some sort. After some careful thought and research I decided that pursuing a career in Public Affairs was the route I wanted to take as it...

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Systems at the heart of the business

Orders, systems, operations and bottlenecks, this is the language of the factory floor, right? Wrong! Set aside those images of overalls, oil and automation. This week the concept of profit from process had a make-over worthy of any reality TV show, when I looked at agency life from an entirely new perspective. For the past...

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Working in PR: Daunting or exciting?

Headlines are increasingly focusing on the pressure schools are putting on their students to succeed and be the very best they can be. With the expectation for us to all flourish into hard working, determined, intelligent young adults, I have often wondered where my future career lies. I applied to Target for work experience after...

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An insight into the world of PR

As a soon-to-graduate English Literature student, I am forever asked about when I’m going to start my career as a teacher. However this isn’t the case. Having grown up in a rapidly developing digital world, I have always had an interest in the media and been keen to pursue a related career for a while,...

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Pay it forward: how social objectives can drive PR campaigns

Every now and again, we see fantastic examples of how businesses are using their positions within communities to have a positive impact on those they serve. We’re also seeing an emergence in the popularity of ‘pay it forward’ inspired schemes, such as that initiated by a Philadelphia pizza shop (after being suggested by a customer)...

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Social media with a conscience

As PRs, when it comes to social media, we are often preoccupied with click throughs, reach and engagement. However, in the aftermath of the Nepal earthquake, social media was used as a vital lifeline for relatives and friends, a world away from metrics and measurement. No one can have failed to have been moved by...

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PR – the supporting pea in the pod?

We recently published a blog which looked at how advertising and PR can work together to deliver great results. This got me thinking about the extent that PR supports advertising, particularly when campaigns backfire or issues arise, which is when PR steps in to uphold the reputation of a brand and keep customer relationships intact....

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The PR pitch – an outdated approach?

Henry Ford once said: “Coming together is a beginning; keeping together is progress; working together is success.” I couldn’t agree more. We all know that a successful relationship has to be built on strong foundations and none more so than the relationship an agency has with its clients. And like any partnership, the early stages...

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Advertising and PR – like two peas in a pod?

The differences and similarities between advertising and PR is something that, as an advertising student, I didn’t fully appreciate. As students, we expect a concept that we come up with to ‘just work’ across whichever platforms we happen to use. But arguably PR could help us even further, as advertising is usually all paid for,...

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Horses are big business

Recently, I went the extra mile, well nearly 500 extra miles, for one of our clients – Zebra Products Ltd. The trip to Cologne was to attend one of the key equestrian trade events of the year, Spoga Horse. As well as an opportunity to meet with teams behind many of the European brands we support,...

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#AskTeamTarget – Comic Relief and Red Nose Day

At the start of last week we announced that we were looking at Comic Relief and Red Nose Day activity, from past and present campaigns to the role of social media in charity work. Enmeshed in the fabric of British culture, Red Nose Day is a biennial telethon event to raise money for the UK...

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#AskTeamTarget – we discuss Red Nose Day!

During this week (Monday 2 March – Friday 6 March), the Target team will be discussing all things Red Nose Day  in the lead up to the event (Friday 13 March). Starting from today (Monday 2 March), we will be posting on Twitter, Google+ and LinkedIn sharing our favourite content and offering our opinions on Red...

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“Socially connected” – making friends for life

I use a lot of different products on a daily basis, and when I like something, I talk (shout) about it. As a bit of a digital fiend, I normally take to the World Wide Web, tweeting, posting images (and if I don’t like something, moaning), endorsing the brand and said product. Today’s marketers refer...

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The kindness of strangers (and the power of social media)

There have been many moments over Target’s thirty-year history that have made us proud to say we’re based in Gloucestershire. But for me, this week, an impromptu appeal on social media showcased Gloucestershire people at their best. Led by local businesswoman, Louise Firchau, the community (and beyond) has rallied together to help someone in need...

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Sexism in sport

Women and sport, topics that have featured quite heavily in the headlines recently. However, it seems that rather than reporting on athletic prowess and achievement, in a lot of cases, much of the coverage is sadly still negative and focussed on appearance. Women are also still well behind the men when it comes to column...

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Stars in my eyes!

When it comes to PR and celebrities I’m certainly no expert. My first encounter into the world of meeting the stars was rather awkward after I failed to do my research ahead of a big event and mistook a leading rock band for removal men! They remained quiet as I gave my orders to ‘move...

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#PR2015 – trials and tribulations

2014 has been a busy and interesting year for PR. It was the year where content became the glue that held all marketing together. Consumer power saw their interactions on social media have a dramatic impact on brand reputation. So, as we enter 2015, a year where brands will need to be even more equipped...

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‘Tis the season!

(source: Daily Express website: http://goo.gl/4SX7h7) This week’s headlines have been dominated by some truly terrible news so I had to dig a little deeper than I was expecting to find what I was looking for. But with just two weeks to go until the big event, finally the seasonal silly stories are starting to flow. Forget...

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