News

The PR pitch – an outdated approach?

Henry Ford once said: “Coming together is a beginning; keeping together is progress; working together is success.” I couldn’t agree more. We all know that a successful relationship has to be built on strong foundations and none more so than the relationship an agency has with its clients. And like any partnership, the early stages...

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Advertising and PR – like two peas in a pod?

The differences and similarities between advertising and PR is something that, as an advertising student, I didn’t fully appreciate. As students, we expect a concept that we come up with to ‘just work’ across whichever platforms we happen to use. But arguably PR could help us even further, as advertising is usually all paid for,...

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Horses are big business

Recently, I went the extra mile, well nearly 500 extra miles, for one of our clients – Zebra Products Ltd. The trip to Cologne was to attend one of the key equestrian trade events of the year, Spoga Horse. As well as an opportunity to meet with teams behind many of the European brands we support,...

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#AskTeamTarget – Comic Relief and Red Nose Day

At the start of last week we announced that we were looking at Comic Relief and Red Nose Day activity, from past and present campaigns to the role of social media in charity work. Enmeshed in the fabric of British culture, Red Nose Day is a biennial telethon event to raise money for the UK...

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#AskTeamTarget – we discuss Red Nose Day!

During this week (Monday 2 March – Friday 6 March), the Target team will be discussing all things Red Nose Day  in the lead up to the event (Friday 13 March). Starting from today (Monday 2 March), we will be posting on Twitter, Google+ and LinkedIn sharing our favourite content and offering our opinions on Red...

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“Socially connected” – making friends for life

I use a lot of different products on a daily basis, and when I like something, I talk (shout) about it. As a bit of a digital fiend, I normally take to the World Wide Web, tweeting, posting images (and if I don’t like something, moaning), endorsing the brand and said product. Today’s marketers refer...

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The kindness of strangers (and the power of social media)

There have been many moments over Target’s thirty-year history that have made us proud to say we’re based in Gloucestershire. But for me, this week, an impromptu appeal on social media showcased Gloucestershire people at their best. Led by local businesswoman, Louise Firchau, the community (and beyond) has rallied together to help someone in need...

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Sexism in sport

Women and sport, topics that have featured quite heavily in the headlines recently. However, it seems that rather than reporting on athletic prowess and achievement, in a lot of cases, much of the coverage is sadly still negative and focussed on appearance. Women are also still well behind the men when it comes to column...

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Stars in my eyes!

When it comes to PR and celebrities I’m certainly no expert. My first encounter into the world of meeting the stars was rather awkward after I failed to do my research ahead of a big event and mistook a leading rock band for removal men! They remained quiet as I gave my orders to ‘move...

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#PR2015 – trials and tribulations

2014 has been a busy and interesting year for PR. It was the year where content became the glue that held all marketing together. Consumer power saw their interactions on social media have a dramatic impact on brand reputation. So, as we enter 2015, a year where brands will need to be even more equipped...

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‘Tis the season!

(source: Daily Express website: http://goo.gl/4SX7h7) This week’s headlines have been dominated by some truly terrible news so I had to dig a little deeper than I was expecting to find what I was looking for. But with just two weeks to go until the big event, finally the seasonal silly stories are starting to flow. Forget...

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Advertising – why do the rules change at Christmas?

Who doesn’t love Christmas?! Wine, food, decorations, shopping, gift-giving, family, friends – the list goes on. Christmas seems to put everyone in a good mood and I, for one, say bring it on. One of my favourite things about this time of year is how excited we all get about Christmas television. It’s a real...

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One man, one swim, one dream

For most people, swimming is either a few lengths up and down their local pool or something they enjoy in the sunshine on holiday. Not for Ben Hooper. In November 2015 he will attempt to become the first person to swim 2,000 miles across the Atlantic Ocean from Senegal in West Africa to Brazil. Swim...

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Target PR strikes gold at prestigious industry awards

Team Target struck gold at the 2014 Chartered Institute of Public Relations (CIPR) annual PRide awards for its work with market-leading company, ADEY Professional Heating Solutions. One of just five top PR agencies and national organisations who were shortlisted in the ‘Corporate and Business Communications Campaign of the Year’ category, the entry, ‘Growing a £1billion...

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Video not-so-nasty

YouTube; the video sharing website that quickly propelled itself to become an online phenomenon since its launch in 2005. Some visit the site to laugh at funny cat videos, others look to it as an online educational tool, religiously following the ‘How to’ videos. Whatever the reason to visit, the site offers huge diversity, ranging...

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Big, simple ideas

In a noisy world, it can be very difficult to get heard, even more so to actually engage in a way that makes a connection; that sparks a thought process, creates a positive emotional response, or prompts an action. Brands, businesses, charities, politicians and institutions, all seek engagement every day with people they don’t know,...

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Why I’m sticking with tradition

So how many times have you sat in a job interview, on either side of the table, and heard the phrase “I like working in PR because every day is different.” Come on, you have haven’t you? Like most clichés though, it has a ring of truth to it – more so now than ever...

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Why are courgettes so neglected?

Social media; some see it as a blessing, others as a curse. Personally, I think it’s a mixture of the two. From my experience, if you strategically integrate social media with other activity, it can be one of the most powerful and influential forms of communication. But how do you know if you are getting...

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Sex sells?

There’s a new restaurant opening in Cheltenham next month.  Nice Thai food, cosy surroundings and condoms…yes really, condoms. I didn’t believe a colleague when she muttered something about a new place to eat called Cabbages and Condoms which offered sex advice, but was quickly put right when Google offered me Cabbages and Condoms (an unusual...

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Joining the dark side

I’ve done it… After nine years of working in mostly public sector in-house teams, I’ve made the leap from in-house to agency PR. From a land of corporate values, strategic mission statements and five-year plans, to a place where clients(?), thought showers(??) and award nominations(???) are the norm. Some in-house PRs can be quick to...

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