News

Five tips for young entrepreneurs

According to recent figures, unemployment amongst 16-24 year olds has fallen by 4.5% in the past year to 16.9%. One of the reasons for this is the rise of young people aiming to start their own businesses. The latest RBS Enterprise Tracker suggests 60% of 18-30 year olds have ambitions of being their own boss,...

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What’s black and white and red all over?

It’s sad to think that our future generations might not get this newspaper riddle. If predictions are correct then print will eventually disappear, left as a nation to gather our news on digital platforms. The demise of this traditional channel has been well documented. The ABC has already reported accelerating rates of print circulation decline...

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It’s time for real marketing

In 2013 we saw a mobile-marketing boom, when brands began competing fiercely for attention using apps, games, mobile-optimised websites and much more. Today, as the digital environment has evolved, we are seeing brands utilise the instant nature of social media to engage with their audience on a whole new level. It seems 2014 is the...

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The audience that entertains itself – Facebook users

Social networking. An online phenomenon that was alien to the average Joe until the early days of the ‘90s when AOL instant messaging let their users ‘chat’. No longer did we have to wait to see someone the next day to speak to them again, or risk huge phone bills if we wanted to speak...

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Big budget or back to basics?

This week has served as a good reminder that while PR is so incredibly diverse, the most effective campaigns are the ones that really understand the audience they want to reach. Take this must-have-had-a-big-budget campaign for example, when earlier this week £2.5 million worth of supercars travelled in convoy down the M6 Toll road from...

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Communication is key.

Having never experienced professional public relations before, I did not know what to expect when I came to Target PR for work experience. Although the first day nerves got to me a little – and it is scary going into a new place – when I entered the offices I felt instantly at ease. I’ve...

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Lights, camera, action!

We’re a month into our relationship with Zebra Products Ltd and thoroughly enjoying getting to grips with all their lovely equestrian brands. While our remit is very much media relations based, Zebra also has an extensive advertising plan which historically has just focussed on print but has recently moved into broadcast and digital. Last Thursday...

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Future-proofing PR

Does the future of PR require wordsmiths to become number crunchers? A slight palm-sweat breaks out as I pose this question, but there’s a compelling argument to suggest it’s time to reappraise the balance between literacy and numeracy in our skills mix. Social media is the culprit. A lively debate at a CIPR South West...

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Shouting in (social) space!

We all know that social media has revolutionised the way we communicate and share information, but it has also completely reinvented and rejuvenated marketing strategies. With so many businesses now tapping into social media to promote, share, intrigue and engage, the question is how do you make sure your voice is heard? Does a large...

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Change: Is it worth the risk?

Here at the Target office we often find ourselves having wide-ranging discussions, from World Cup penalties (Brazil shouldn’t be allowed that last one!) to in-depth discussions on business. This week we found ourselves debating the values that drive business success. Values such as loyalty, professionalism and trust were among the first to come to mind,...

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Saddling up for a great partnership

The client/agency relationship is a key one. Indeed, it was also the topic of a blog I wrote in September last year. While a proven track record, award success and results are of course important, if both parties get on and work well together there is a greater chance of the partnership being a successful...

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Local newspapers: flourishing or floundering?

‘The death of local newspapers has been greatly exaggerated’, as Mark Twain may have remarked, had he been present at the business networking event I attended earlier this week. Hosted by Sarah Pullen, the managing director of Gloucestershire Media (owned by regional media network Local World), around 50 local business people met to share news,...

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Power of the ‘Prosumer’

Last month, I attended a day course run by the PRCA on ‘Developing a Digital Strategy’. The trainer, Steve Dunne, was extremely insightful and left me feeling like I could take the digital world by storm. But there was one thing that really stuck with me. Steve talked about the age of the ‘prosumer’; a...

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Hello Jenna!

This week Target welcomed our newest team member on board – account executive Jenna Llewellyn. Jenna joins us from an in-house PR role at one of the leading global steel companies Tata Steel, and has not only made the move to agency life, but also across the border from South Wales to live in England....

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Not all those who wander are lost

It’s been a busy time here at Target what with our new identity and website unveiled just before Easter, current client work and some great new business wins. With so much going on though, do we ever have time just to stop and think? This has been on my mind a lot recently having attended...

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Change is here; are you ready?

Change is the only constant in life. I thought these wise words were my dad’s, having heard them many times growing up, but it turns out he borrowed them from the Greek philosopher Heraclitus. (A slightly older wise man.) Within business we recognise the constant movement of markets, as we respond to develop new products,...

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Is PR PR’s problem?

There seems to be a theme to the things I’ve been reading this week: reputation and public image. Firstly, I got my mitts on the latest issue of PR Week in which the hot topic was ‘PR’s PR problem’. It’s a long standing issue in the industry and the general consensus seems to be that,...

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Maria Miller, authenticity and the PR pitch

The resignation of Maria Miller, the former Culture Secretary who ‘stepped down’ over an expenses row a few days ago, just goes to show that saying sorry isn’t always enough. While there are bigger issues in play regarding the structures and processes of policing MPs’ behaviour, there was much made of the ‘inadequate’ nature of...

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Redesigning creativity

I’ve always thought that creativity lies in the eyes of the beholder. We instil or find creativity in places others may not; each of us stimulated by different images, sounds and actions. Given this subjective view though, is it really fair to criticise something or someone for not being creative enough? Looking at it from...

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Selfies go selfless

Without wishing to sound too PR about it, the power of social media has been illustrated yet again with the huge success of the #nomakeupselfie which has raised £8m to date for Cancer Research. Its exact origin isn’t entirely clear but in the UK it’s being attributed to teenage mum, Fiona Cunningham. The campaign quickly...

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