News

Advertising – why do the rules change at Christmas?

Who doesn’t love Christmas?! Wine, food, decorations, shopping, gift-giving, family, friends – the list goes on. Christmas seems to put everyone in a good mood and I, for one, say bring it on. One of my favourite things about this time of year is how excited we all get about Christmas television. It’s a real...

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One man, one swim, one dream

For most people, swimming is either a few lengths up and down their local pool or something they enjoy in the sunshine on holiday. Not for Ben Hooper. In November 2015 he will attempt to become the first person to swim 2,000 miles across the Atlantic Ocean from Senegal in West Africa to Brazil. Swim...

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Target PR strikes gold at prestigious industry awards

Team Target struck gold at the 2014 Chartered Institute of Public Relations (CIPR) annual PRide awards for its work with market-leading company, ADEY Professional Heating Solutions. One of just five top PR agencies and national organisations who were shortlisted in the ‘Corporate and Business Communications Campaign of the Year’ category, the entry, ‘Growing a £1billion...

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Video not-so-nasty

YouTube; the video sharing website that quickly propelled itself to become an online phenomenon since its launch in 2005. Some visit the site to laugh at funny cat videos, others look to it as an online educational tool, religiously following the ‘How to’ videos. Whatever the reason to visit, the site offers huge diversity, ranging...

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Big, simple ideas

In a noisy world, it can be very difficult to get heard, even more so to actually engage in a way that makes a connection; that sparks a thought process, creates a positive emotional response, or prompts an action. Brands, businesses, charities, politicians and institutions, all seek engagement every day with people they don’t know,...

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Why I’m sticking with tradition

So how many times have you sat in a job interview, on either side of the table, and heard the phrase “I like working in PR because every day is different.” Come on, you have haven’t you? Like most clichés though, it has a ring of truth to it – more so now than ever...

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Why are courgettes so neglected?

Social media; some see it as a blessing, others as a curse. Personally, I think it’s a mixture of the two. From my experience, if you strategically integrate social media with other activity, it can be one of the most powerful and influential forms of communication. But how do you know if you are getting...

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Sex sells?

There’s a new restaurant opening in Cheltenham next month.  Nice Thai food, cosy surroundings and condoms…yes really, condoms. I didn’t believe a colleague when she muttered something about a new place to eat called Cabbages and Condoms which offered sex advice, but was quickly put right when Google offered me Cabbages and Condoms (an unusual...

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Joining the dark side

I’ve done it… After nine years of working in mostly public sector in-house teams, I’ve made the leap from in-house to agency PR. From a land of corporate values, strategic mission statements and five-year plans, to a place where clients(?), thought showers(??) and award nominations(???) are the norm. Some in-house PRs can be quick to...

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The Social Generation

The annual CIPR South West conference is always a great day; a chance to catch up with industry colleagues and to step away from the to-do list to focus on the bigger picture. This year’s title was ‘Social media, what next?’ so I went prepared for a day of discussing all things digital. We are...

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Dispelling the myth of creative ‘types’

‘I can’t do that, I’m not creative enough.’ It’s the fear that runs through some of us, in an industry which places so much expectation on our creative skills. The Oxford English Dictionary coins the definition of being creative as ‘Relating to or involving the use of the imagination or original ideas to create something’....

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What can you learn in 10 weeks?

When I began studying at the University of Gloucestershire last year, I knew I would soon be facing the same problem as many of my peers – how to bridge the gap between education and employment. So, with my summer break stretching over three months this year, I opted to take on an internship. Studying...

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Talent creation in PR

‘Talent’ has become something of a buzzword when we talk about recruiting, growing and keeping the right people, with the right skills, in our businesses. But where does the glimmer of talent begin? And, as an industry, are we actively ‘making sparks’ among tomorrow’s talent? At a PRCA networking event a few days ago, a...

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Then and now; 20 years at Target

It’s hard to believe but today, 5 September, I have completed 20 years at Target. Where did all that time go? There have been lots of ups and downs, but never a dull moment! When I look back to September 1994, it’s amazing how different things were then. • John Major was Prime Minister. •...

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Ice Bucket Challenge blows hot and cold

It’s been a phenomenal few weeks for the US-based charity ALS Association and its UK counterpart MND Association. But what can marketers learn from the #IceBucketChallenge? Working tirelessly to support those suffering with motor neurone disease, funding research into treatments and working towards a future cure, the teams at ALSA and MNDA must be giddy...

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Responsible journalism – a forgotten art?

The outpouring of emotion following the news that Robin Williams had taken his own life was a testament to the affection in which he was held by a huge number of people all over the world. To me he was warm, funny and down to earth with a passion for making people laugh. But behind...

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Five tips for young entrepreneurs

According to recent figures, unemployment amongst 16-24 year olds has fallen by 4.5% in the past year to 16.9%. One of the reasons for this is the rise of young people aiming to start their own businesses. The latest RBS Enterprise Tracker suggests 60% of 18-30 year olds have ambitions of being their own boss,...

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What’s black and white and red all over?

It’s sad to think that our future generations might not get this newspaper riddle. If predictions are correct then print will eventually disappear, left as a nation to gather our news on digital platforms. The demise of this traditional channel has been well documented. The ABC has already reported accelerating rates of print circulation decline...

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It’s time for real marketing

In 2013 we saw a mobile-marketing boom, when brands began competing fiercely for attention using apps, games, mobile-optimised websites and much more. Today, as the digital environment has evolved, we are seeing brands utilise the instant nature of social media to engage with their audience on a whole new level. It seems 2014 is the...

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The audience that entertains itself – Facebook users

Social networking. An online phenomenon that was alien to the average Joe until the early days of the ‘90s when AOL instant messaging let their users ‘chat’. No longer did we have to wait to see someone the next day to speak to them again, or risk huge phone bills if we wanted to speak...

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