Finally, it feels as though spring has really sprung, although I’m ignoring the snowflake symbols on my weather app for next week! The welcome sunshine has chimed well with the relaxation of lockdown restrictions and the opportunity to enjoy some much-needed social time outdoors with family and friends.

Spring also marks the new financial year for many organisations, perhaps for some a more significant new chapter as they draw a line under the year that has been and look ahead to brighter times. And while it can sometimes feel tough to retain a sunny outlook, (personally I’m continually having to placate my more anxious self with thoughts of hope), the power of positivity is needed for growth. In fact, Simon Sinek reminded me of this just the other day when he wrote, ‘the primary ingredient for progress is optimism. The unwavering belief that something can be better is what drives the human race forward.’

At Target we’re optimistic. Buoyed by our fantastic team, energised by the partnerships with our clients and excited by the prospects ahead, we start the new financial year with a spring in our step.

Having taken time to reflect and re-fresh (have you checked out our new website?) we’re bringing our ‘A game’ to 2021/22 to ensure our clients are noticed.  Advising through strategic communications counsel, articulating messages clearly so that they are amplified to reach those that matter, resulting in actions that count.

It’s this approach that ensures we deliver communications with purpose, the foundation of our ethos.  And, it feels like now has never been a better time to do just that. With so much uncertainty over the last 12 months, where you can provide clarity, in turn come trust and strength. Edelman’s latest trust barometer identifies how businesses have become the most trusted of the institutions. But this accolade is no sign to rest on our laurels, as people look to businesses to help make the world a better place. Now’s a time to take meaningful action and then communicate it.

Simply being clear about what you do, why you do it and who for, are fundamental questions that can help you to shape and sell your business offering. The questions themselves seem straightforward but unearthing the real answers can be less so, especially when asking why your organisation exists and exploring its role in supporting society. This is a subject that B4 are exploring with The Real Meaning of Business, something I’m proud to be part of, as it looks at what business really means today.  We will be showcasing examples of business leaders and companies pioneering new ways and pushing boundaries of doing business purposefully. You can check out the first in the series on Wednesday (7 April) here.

In the meantime, let’s hope the sun continues to shine. No, scratch that, let’s be optimistic.  Enjoy the change in seasons, the opportunity for growth and positivity ahead.