The Pillars of Purpose

It could be argued that there has never been a more important time for organisations, and individuals, to consider their purpose.

Our world is under threat. From climate change to social unrest, international conflict, pandemic, and political machinations across borders, the biggest global issues are impacting our everyday lives.

As people’s social and environmental consciences are intensifying, they are looking to organisations to demonstrate their roles in society. To step up. To be allies in the causes that matter to them.

So, as caretakers of reputations and masters of relations, what is PR’s role around purpose?

Target’s Pillars of Purpose explores the relationship between organisational purpose and PR. Developed by Sam Kandiyali during her MBA research, the Pillars of Purpose model considers the union between PR and purpose, which we believe will be invaluable to any organisation on its journey to becoming purpose-led.