Hope for Tomorrow

In April 2020, Hope for Tomorrow, the charity which provides Mobile Cancer Care Units to NHS Trusts across the country, was faced with a devastating 84% drop in income due to the cancellation of fundraising events during the UK coronavirus lockdown.

Entirely reliant upon voluntary donations, they quickly launched an urgent appeal for donations in order to keep the mobile units on the road, providing cancer care treatments in the safest possible environment for patients with severely depleted immunity.

The team at Target had already chosen Hope for Tomorrow as its charity partner for 2020, so we understood the critical role the charity plays in supporting cancer patients to safely receive treatment close to their own homes. So, our team stepped in to provide PR support for the appeal. Focusing media relations activity around three locations of the UK – Yorkshire, Suffolk and Gloucestershire – we moved quickly to share the real–life stories of current and recent patients and nursing staff, and their powerful testimony to the importance of the service.

Despite the challenge of gaining coverage on non-Covid stories and liaising with skeleton newsrooms at the peak of lockdown, the Target team generated a series of radio interviews and online coverage. We also supported the Hope for Tomorrow fundraising team with broader comms guidance and social media input.

“At an extremely challenging time when all our usual fundraising events were cancelled, Target PR stepped in to help us with our urgent appeal,” commented Tina Seymour, CEO of Hope for Tomorrow. “They used their skills and expertise to assist us through such a difficult time and support our fundraising activities. As a small charity, this support has been invaluable and has helped us through so that we can ensure cancer patients received their treatment during the COVID lockdown. We thank them wholeheartedly for everything that they did to support us.”

We’re proud to have played our part in the charity’s successful efforts to meet their fundraising targets, and continue to support their important work.

Hope for Tomorrow
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