We created a new narrative to launch at the exhibition, introducing the concept of ‘Generation G’ as a means of expressing the culture of generosity. Originated by PGS, the term positions the organisation at the heart of a conversation that has resonance with the church community. Generation G is not defined by age, but by living life generously.
Graphic artist Sarah Scyner was commissioned to create bespoke artwork for the stand and embracing the spirit of generosity, she also designed a suite of wooden postcards that would be given away at the event alongside gift bags of Narcissus Cheerfulness bulbs and ‘Live life generously’ badges.
The theme was also used as a seminar topic, with PGS hosting two 45-minute discussions between representatives from the Church of England’s National Giving Team and PGS members from St Andrew’s Church in Hove, and St John’s Church in Egham.
Grant Forrest, CEO of PGS, says: “PGS greatly benefited from the creativity and event management provided by the Target team as we ventured to our first exhibition. The team delivered exceptional value, ensuring everything from the ideation phase through to event delivery went without a hitch. With confidence in the team given through regular meetings, I was able to focus on other areas of the business knowing that everything was being looked after.
“Target also lined up meetings with key stakeholders resulting in positive media presence off the back of attending the exhibition. A pleasure to work with, they feel like they are part of our core team and demonstrate understanding of our context which makes them a first-class team to have working with us.”