One of Sapa’s key aims is to target architects. So a key part of our communications strategy included working in partnership to devise, organise and deliver an event at RIBA headquarters in London. With a distinguished panel taking a look back at the year’s RIBA Award winning projects, the event gave a snapshot of the best architecture in the country and attracted more than 100 architects, many from the top AJ 100 practices.
As well as a great networking opportunity for the sales team and a chance for Sapa to get in front of a key audience on the night, we supported the event with news stories and on social media, helping to generate buzz and interest around the event.
To find out more about Sapa Building System visit www.sapabuildingsystems.co.uk