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While Specsavers closed their high street doors during the Covid-19 pandemic lockdown, they remained ‘open for care’, continuing to provide essential and emergency eyecare particularly for key workers.

It was vital that the public understood that their local optometrists were standing by ready to take their urgent calls or to get in touch online, so sharing stories through local newspapers, online and social media channels was paramount.

From sight saving case studies to heart-warming customer service anecdotes we were bowled over by the wonderful stories from the Specsavers stores we work with. Sharing these narratives through regional and local media resulted in widespread coverage, with tales then amplified through Specsavers own social media channels and a TV advert to boot.

Target is proud to have provided PR services to Specsavers since 2000.

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