Although Tungum has a strong heritage and a proven track record, some still consider it a ‘best kept secret’ which is why the team partnered with Target to raise the profile of its engineering capabilities.
To define the communications strategy Target began by developing the company’s messaging with the Tungum senior management team, identifying hard-to-reach key audiences that include decision makers in the world’s biggest oil primes and engineering firms.
Target’s implementation of a tactical plan to promote the benefits of Tungum is based on a systematic press office approach and carefully targeted social media activity. This also supports Tungum’s GR Motosport sponsorship and CSR programme.
“We’ve worked together with Target since 2016 and we’re pleased with what’s been achieved. Their understanding of our complex marketplace has enhanced our communications and has become a valuable part of our business strategy.”
Sean Hammond, Sales and Marketing Director, Tungum
To find out more about Tungum visit www.tungum.com