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White Rose

White Rose is a unique fashion brand, selling handpicked, quality items of women’s and men’s clothing and accessories – all second hand.

Celebrating the individuality of upcycled second-hand style, one store has grown to several in the thriving student-city of Nottingham. On the cusp of opening new stores, lockdown changed their business overnight. With the UK’s high streets temporarily closed, the business moved online. An e-commerce site was quickly launched, and a new era of White Rose began.

Recognising the importance of engaging with their customers via social media but without the resource inhouse, White Rose turned to Target for a six-month project. An intensive period of social media communications followed and, within just a couple of months, they experienced a steady growth in followers, reach and, crucially, directly attributable online sales.

Our team created beautiful content (copy, graphics and animations) that captures the voice and persona of the brand, in a way that would help to build a like-minded community. Sure enough, their community embraced shopping online because they love the products, share the desire for sustainable fashion and feel good that their choices are helping to #fashionpeace through White Rose’s clear social purpose, funding the work of Aegis Trust.

In the first few months of working together, White Rose experienced:

  • Instagram followers increase by 60+%
  • Facebook followers increase by 65+%
  • Purchases direct from social channels increased by an average of 24%

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